Website Statistics and SEO Analysis for - Amazon.co.uk

Amazon.co.uk domain is 24 Years, 121 Days old.
Estimated number of visitors for this website per day are 42,758,722 and estimated Ad revenue per day is $81,601 USD.
Average time that a visitor spends on Amazon.co.uk each day is 5:14 minutes. Maximum traffic for this website comes from United Kingdom and the Website is hosted in Leinster, Ireland .
The Estimated worth of the website and domain is $9,499,127,456 USD.

Website Title

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more
Length: 71 character(s)

Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.

Website Description

Sign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
Length: 168 character(s)

Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Alexa & Moz Stats

Alexa Rank	Moz Rank	Domain Authority	Page Authority
79	8	94	75

Traffic & Revenue

Website Traffic and Revenue

Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads

Page Views	Unique Visitors	Ad Income
Daily
42,758,722	855,174	$ 81,601 USD
Monthly
1,282,761,645	25,655,233	$2,448,018 USD
Yearly
15,393,139,740	307,862,796	$ 29,376,216 USD

Estimated Traffic and Revenue of the website based on Alexa Rank.

Website Popularity by Country

Countries	Percent of Visitors
United Kingdom	43.2%
United States	12.0%
Japan	8.5%

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Bounce Rate

Bounce rate for amazon.co.uk is 30% .

Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords

digital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	29	0	1	0	0

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.

Keyword Density

Count of a keyword on the given webpage and ratio to overall keyword count

monday534.61%
amazon332.87%
sold171.48%
kids151.31%
cyber131.13%
christmas100.87%
deals90.78%
save90.78%
stick80.7%
jumper80.7%
home80.7%
fire70.61%
unisex60.52%
gifts60.52%
shop50.44%

This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.

Keyword Consistency

Consistency of Keywords across several HTML Sections

Keywords	Freq	Title	Desc	<H>
monday	53
amazon	33
sold	17
kids	15
cyber	13
christmas	10
deals	9
save	9
stick	8
jumper	8
home	8
fire	7
unisex	6
gifts	6
shop	5

Show More

Show Less

Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio for the webpage is: 1.5%

Text content size	Total HTML size
9726 bytes	648410 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.

Encoding

Language/Character Encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Doc Type

Document type declared on amazon.co.uk is HTML 5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.

W3C HTML and CSS Validation

See details here W3C Validity

Errors	Warnings
168	98

W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Underscores in the URLs

No underscores (these_are_underscores) found on URLs in this webpage

Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL

http://amazon.co.uk
Length: 12 characters

Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it

Favicon

amazon.co.uk website has a favicon.

Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

amazon.co.uk website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Alt Attribute

We found 0 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Language

amazon.co.uk have declared your language
Declared Language: EN-GB

Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness

amazon.co.uk is mobile-friendly! Mobile friendly score is 79/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines

Number of pages Indexed in different search engines

Google	Yahoo	Bing
39	26,000,000	26,100,000

This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Google Indexing and Cache

The webpage was last indexed and cached by google on: 30 Nov 2020 04:27:49 GMT

Link Analysis

Backlinks Counter

Number of backlinks to amazon.co.uk

Information Source	Alexa	Moz
	56	690,687

Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

In-Page Links

Internal	External	Total
0	0	0

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

72 / 100

Page Speed

Amazon.co.uk desktop website speed is medium range. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.

PageSpeed Insights (Mobile)

37 / 100

Page Speed

Amazon.co.uk mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.

Page Size

633 KB (World Wide Web average is 320 Kb)

Page size affects the speed of your website. Try to keep your page size below 2 Mb.

Page Load Time

5.49 second(s)
Checkout more details at SimpleDevTools.com

Site speed is an important factor for ranking high in Google search results and enriching the user experience.

GZIP compression

GZIP Compression is enabled for amazon.co.uk.

The webpage is compressed from 605 KB to 122 KB (79.8 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve

A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

XML Sitemap

XML Sitemap file not found! - http://amazon.co.uk/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Website has have Robots.txt file! - http://amazon.co.uk/robots.txt
Create Robots.txt file at SimpleDevTools.com

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

All URLs look clean and friendly

Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

IP Canonicalization

No the domain IP 54.239.33.58 does not redirect to amazon.co.uk

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies

Some of the Technologies used in this website are below (As of 11/30/2020 11:09:14AM). Technology Data can be updated every 3 months using Update Stats button at the top of the page.

CDN	Amazon Cloudfront

Server Details

Server IP	Server Location	Service Provider
54.239.33.58	Leinster, Ireland	Amazon.com, Inc.

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing

Google Safe Browsing Scan	Mcafee Scan Check
Safe	Safe

Safe Browsing Scan identifies unsafe websites.

SSL Certificate Information

SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information

Domain SSL Information
Common Name	*.peg.a2z.com
Organization	Amazon.com, Inc.
Country	US
State	Washington
Location	Seattle
SSL Issuer Information
Common Name	DigiCert Global CA G2
Organization	DigiCert Inc
Country	US

Checkout more details at SimpleDevTools.com

Email Privacy

No email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data

Domain Registration and Domain Registrant Information

Domain Age	Created Date	Updated Date	Expiry Date
24 Years, 121 Days	1st-Aug-1996	6th-Sep-2020	5th-Dec-2022

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).