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Website Statistics and SEO Analysis for - Boohoo.com


Boohoo.com domain is 23 Years, 94 Days old.
Estimated number of visitors for this website per day are 2,509,706 and estimated Ad revenue per day is $4,790 USD.
Average time that a visitor spends on Boohoo.com each day is 7:59 minutes. Maximum traffic for this website comes from Japan and the Website is hosted in Oregon, United States .
The Estimated worth of the website and domain is $23,432,646 USD.
Website Title
boohoo | Womens & Mens Clothes | Shop Online Fashion
Length: 52 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
Shop boohoo's range of womens and mens clothing for the latest fashion trends you can totally do your thing in, with 100s of new styles landing every day!
Length: 154 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
1,316 6 86 60

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
2,509,706 50,194 $ 4,790 USD
Monthly
75,291,186 1,505,824 $143,685 USD
Yearly
903,494,232 18,069,888 $ 1,724,220 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
Japan57.8%
Angola14.6%
United States9.3%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for boohoo.com is 29% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
Womens fashion, clothes shop, womens clothing, fashion online, womens clothes, mens fashion, mens clothing, online clothes shopping
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
0 7 118 10 7 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • sale476.43%
  • size354.79%
  • tops243.28%
  • plus233.15%
  • dresses223.01%
  • beauty212.87%
  • womens182.46%
  • maternity162.19%
  • petite141.92%
  • tall141.92%
  • shop131.78%
  • clothing121.64%
  • christmas121.64%
  • coats111.5%
  • shoes91.23%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
sale 47 False False False
size 35 False False False
tops 24 False False False
plus 23 False False False
dresses 22 False False False
beauty 21 False False False
womens 18 True True False
maternity 16 False False False
petite 14 False False False
tall 14 False True False
shop 13 True True False
clothing 12 False True False
christmas 12 False False False
coats 11 False False False
shoes 9 False False False
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Show Less
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 3.63%
Text content size Total HTML size
11798 bytes 324946 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on boohoo.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
Data Not Available
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
No underscores (these_are_underscores) found on URLs in this webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://boohoo.com
Length: 10 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon boohoo.com website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
boohoo.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 41 images on this web page
False For 20 images ALT attributes are empty or missing.
https://media.boohoo.com/i/boohooamplience/BLACKFRIDAY_ASSETS_CYBERWEEK_KAZ_03
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dw5d1ba477/images/CYBER_KAZ_MENS.jpg
https://i1.adis.ws/i/boohooamplience/MOB_ICONS_NH_COATS
https://media.boohoo.com/i/boohooamplience/BF_MOBILE_MENUICON
https://i1.adis.ws/i/boohooamplience/MOB_ICONS_NH_SALE
https://i1.adis.ws/i/boohooamplience/MOB_ICONS_NH_DRESSES
https://i1.adis.ws/i/boohooamplience/MOB_ICONS_NH_TOPS
https://i1.adis.ws/i/boohooamplience/MOB_ICONS_NH_SHOES_ACCS
https://i1.adis.ws/i/boohooamplience/MOBILEICONS_GENERIC_V2
https://i1.adis.ws/i/boohooamplience/MOB_ICONS_NH_BEAUTY
https://i1.adis.ws/i/boohooamplience/MOB_ICONS_NH_SIZE
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dw7f66c143/images/mm-mobile-icons/BF_MENS_MOBICON_OFFERS.png
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dw9df6d10c/images/mm-mobile-icons/BF_MENS_MOBICON_NEWIN.png
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dwef34a164/images/mm-mobile-icons/BF_MENS_MOBICON_CLOTHING.png
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dw25b4715c/images/mm-mobile-icons/BF_MENS_MOBICON_ACTIVE.png
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dw1f50a042/images/mm-mobile-icons/BF_MENS_MOBICON_SHOES.png
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dwd044bc79/images/mm-mobile-icons/BF_MENS_MOBICON_PLUS.png
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dw33f0f4f6/images/mm-mobile-icons/BF_MENS_MOBICON_SALE.png
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dw742b5f58/images/footer/app-store.svg
https://www.boohoo.com/on/demandware.static/-/Library-Sites-boohoo-content-global/default/dw0f42ae3c/images/footer/google-play.svg
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Show Less
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
boohoo.com have declared your language
Declared Language: EN-GB
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
boohoo.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
2,880,000 5,770,000 Data Not Available
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
Data Not Available

Link Analysis

Backlinks Counter
Number of backlinks to boohoo.com
Information Source Alexa Moz
1 15,195
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
0 0 0
Anchor Type Follow
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

17 / 100

Page Speed

Boohoo.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

11 / 100

Page Speed

Boohoo.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
317 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
0.69 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for boohoo.com.
True The webpage is compressed from 317 KB to 56 KB (82.5 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
XML Sitemap file not found! - http://boohoo.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://boohoo.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 34.213.106.51 does not redirect to boohoo.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-05 00:07:01). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
CDN CloudFlare
Server Details
Server IP Server Location Service Provider
54.68.182.72 Oregon, United States Amazon
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name boohoo.com
Organization
Country
State
Location
SSL Issuer Information
Common NameLet's Encrypt Authority X3
OrganizationLet's Encrypt
CountryUS
Checkout more details at SimpleDevTools.com
Email Privacy
Email address has been found in plain text!
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
23 Years, 94 Days 2nd-Sep-1997 11th-Aug-2020 1st-Sep-2023
Domain Name: BOOHOO.COM
Registry Domain ID: 5055311_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.tucows.com
Registrar URL: http://tucowsdomains.com
Updated Date: 2020-08-11T07:10:48
Creation Date: 1997-09-02T04:00:00
Registrar Registration Expiration Date: 2023-09-01T04:00:00
Registrar: TUCOWS, INC.
Registrar IANA ID: 69
Reseller: Fasthosts Internet Limited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID:
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: REDACTED FOR PRIVACY
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: Greater Manchester
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: GB
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext:
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext:
Registrant Email: https://tieredaccess.com/contact/045aa769-7144-42f6-a888-ca4cdb2a45d9
Registry Admin ID:
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext:
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext:
Admin Email: REDACTED FOR PRIVACY
Registry Tech ID:
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext:
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext:
Tech Email: REDACTED FOR PRIVACY
Name Server: dns1.p06.nsone.net
Name Server: dns2.p06.nsone.net
Name Server: dns3.p06.nsone.net
Name Server: dns4.p06.nsone.net
Name Server: ns01.boohoodns.com
Name Server: ns02.boohoodns.com
Name Server: ns03.boohoodns.com
Name Server: ns04.boohoodns.com
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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More Info

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