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Website Statistics and SEO Analysis for - Britannica.com


Britannica.com domain is 25 Years, 172 Days old.
Estimated number of visitors for this website per day are 5,281,934 and estimated Ad revenue per day is $10,080 USD.
Average time that a visitor spends on Britannica.com each day is 2:22 minutes. Maximum traffic for this website comes from United States and the Website is hosted in Virginia, United States .
The Estimated worth of the website and domain is $829,445,764 USD.
Website Title
Encyclopedia Britannica | Britannica
Length: 36 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
Explore the fact-checked online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of objective articles, biographies, videos, and images from experts.
Length: 170 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
629 7 93 67

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
5,281,934 105,639 $ 10,080 USD
Monthly
158,458,019 3,169,160 $302,401 USD
Yearly
1,901,496,228 38,029,920 $ 3,628,812 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
United States36.9%
India15.6%
Philippines3.7%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for britannica.com is 70% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
britannica, reference, online, encyclopedia, encyclopaedia, store, dictionary, thesaurus
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 1 7 0 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • britannica230.96%
  • history180.75%
  • world180.75%
  • have150.62%
  • featured140.58%
  • quiz130.54%
  • video120.5%
  • human110.46%
  • about110.46%
  • word100.42%
  • know100.42%
  • games100.42%
  • game100.42%
  • government90.37%
  • geography90.37%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
britannica 23 True True False
history 18 False False False
world 18 False False False
have 15 False False False
featured 14 False False False
quiz 13 False False False
video 12 False True False
human 11 False False False
about 11 False False False
word 10 False False False
know 10 False False False
games 10 False False False
game 10 False False False
government 9 False False False
geography 9 False False False
Show More

Show Less
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 15.29%
Text content size Total HTML size
20426 bytes 133609 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on britannica.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
7 22
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
There are underscores (these_are_underscores) in some of the URLs in the webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://britannica.com
Length: 14 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon britannica.com website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
britannica.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 49 images on this web page
True No ALT attributes are empty or missing.
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
britannica.com have declared your language
Declared Language: English
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
britannica.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
423,000 65,300,000 65,300,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
Data Not Available

Link Analysis

Backlinks Counter
Number of backlinks to britannica.com
Information Source Alexa Moz
20 23,367
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
125 37 162
Anchor Type Follow
http://britannica.com/Internal LinksDofollow
QuizzesInternal LinksDofollow
GamesInternal LinksDofollow
On This DayInternal LinksDofollow
Entertainment & Pop CultureInternal LinksDofollow
Geography & TravelInternal LinksDofollow
Health & MedicineInternal LinksDofollow
Lifestyles & Social IssuesInternal LinksDofollow
LiteratureInternal LinksDofollow
Philosophy & ReligionInternal LinksDofollow
Politics, Law & GovernmentInternal LinksDofollow
ScienceInternal LinksDofollow
Sports & RecreationInternal LinksDofollow
TechnologyInternal LinksDofollow
Visual ArtsInternal LinksDofollow
World HistoryInternal LinksDofollow
BiographiesInternal LinksDofollow
Week In ReviewInternal LinksDofollow
Topic SummariesInternal LinksDofollow
InfographicsInternal LinksDofollow
DemystifiedInternal LinksDofollow
ListsInternal LinksDofollow
#WTFactInternal LinksDofollow
CompanionsInternal LinksDofollow
Image GalleriesInternal LinksDofollow
SpotlightInternal LinksDofollow
Entertainment & Pop CultureInternal LinksDofollow
Geography & TravelInternal LinksDofollow
Health & MedicineInternal LinksDofollow
Lifestyles & Social IssuesInternal LinksDofollow
LiteratureInternal LinksDofollow
Philosophy & ReligionInternal LinksDofollow
Politics, Law & GovernmentInternal LinksDofollow
ScienceInternal LinksDofollow
Sports & RecreationInternal LinksDofollow
TechnologyInternal LinksDofollow
Visual ArtsInternal LinksDofollow
World HistoryInternal LinksDofollow
Britannica Classics Check out these retro videos from Encyclopedia Britannica’s archives.Internal LinksDofollow
Britannica Explains In these videos, Britannica explains a variety of topics and answers frequently asked questions.Internal LinksDofollow
#WTFact Videos In #WTFact Britannica shares some of the most bizarre facts we can find.Internal LinksDofollow
Demystified Videos In Demystified, Britannica has all the answers to your burning questions.Internal LinksDofollow
This Week in History In these videos, find out what happened this week (or any week!) in history.Internal LinksDofollow
Who was John Brown?Internal LinksDofollow
What happened at Harpers Ferry?Internal LinksDofollow
How did the raid conclude?Internal LinksDofollow
Was the raid Brown’s first militant action?Internal LinksDofollow
Bleeding KansasInternal LinksDofollow
How else is Brown remembered?Internal LinksDofollow
American Civil WarInternal LinksDofollow
Pius VIIInternal LinksDofollow
http://britannica.com/biography/Napoleon-I?utm_medium=mendel-homepage&utm_source=4up&utm_campaign=4up-1&utm_term=20201202Internal LinksDofollow
http://britannica.com/event/Napoleonic-Wars?utm_medium=mendel-homepage&utm_source=4up&utm_campaign=4up-2&utm_term=20201202Internal LinksDofollow
http://britannica.com/event/Battle-of-Waterloo?utm_medium=mendel-homepage&utm_source=4up&utm_campaign=4up-3&utm_term=20201202Internal LinksDofollow
http://britannica.com/quiz/genes-and-alleles-fact-or-fictionInternal LinksDofollow
http://britannica.com/quiz/ultimate-vocabulary-test-part-oneInternal LinksDofollow
http://britannica.com/quiz/capitals-of-the-caribbean-quizInternal LinksDofollow
http://britannica.com/quiz/true-or-false-video-games-through-the-agesInternal LinksDofollow
http://britannica.com/quiz/true-or-false-what-makes-a-pirateInternal LinksDofollow
http://britannica.com/quiz/antonyms-and-synonymsInternal LinksDofollow
http://britannica.com/quiz/us-presidential-electionsInternal LinksDofollow
http://britannica.com/quiz/republican-or-democratInternal LinksDofollow
http://britannica.com/quiz/unconventional-pets-quizInternal LinksDofollow
http://britannica.com/quiz/us-presidents-factsInternal LinksDofollow
http://britannica.com/game/all-about-espionage-Word-SearchInternal LinksDofollow
http://britannica.com/game/animal-facts-your-pets-want-you-to-know-Crossword-PuzzleInternal LinksDofollow
http://britannica.com/game/can-you-identify-southern-asia-countries-Word-SearchInternal LinksDofollow
http://britannica.com/game/11-capital-cities-in-the-united-states-Crossword-PuzzleInternal LinksDofollow
http://britannica.com/game/mini-puzzle-renewable-energy-Word-SearchInternal LinksDofollow
http://britannica.com/game/ancient-deities-and-gods-Crossword-PuzzleInternal LinksDofollow
http://britannica.com/game/titanic-Crossword-PuzzleInternal LinksDofollow
http://britannica.com/game/famous-movie-quotes-Crossword-PuzzleInternal LinksDofollow
http://britannica.com/game/are-you-ready-to-find-the-worlds-superheroes-Word-SearchInternal LinksDofollow
http://britannica.com/game/the-first-15-presidents-of-the-united-states-Word-SearchInternal LinksDofollow
See All VideosInternal LinksDofollow
https://www.britannica.com/video/220297/curiosity-day-2020Internal LinksDofollow
https://www.britannica.com/video/220358/who-is-F-Scott-FitzgeraldInternal LinksDofollow
https://www.britannica.com/video/214310/Germany-music-history-culture-classical-contemporaryInternal LinksDofollow
https://www.britannica.com/video/220085/this-month-in-history-November-warsInternal LinksDofollow
https://www.britannica.com/video/220086/this-month-in-history-November-pop-cultureInternal LinksDofollow
https://www.britannica.com/video/220087/this-month-in-history-November-inventionsInternal LinksDofollow
https://www.britannica.com/video/219973/this-month-in-politics-NovemberInternal LinksDofollow
https://www.britannica.com/video/219034/demystified-how-does-electoral-college-workInternal LinksDofollow
https://www.britannica.com/video/219024/context-location-Battle-of-Midway-World-War-IIInternal LinksDofollow
http://britannica.com/story/what-is-a-superspreader-event?utm_medium=mendel-homepage&utm_source=2up&utm_campaign=2up-1&utm_term=20201202Internal LinksDofollow
http://britannica.com/event/Wilmington-coup-and-massacre?utm_medium=mendel-homepage&utm_source=2up&utm_campaign=2up-2&utm_term=20201202Internal LinksDofollow
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What Is the “Ides” of March?Internal LinksDofollow
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History of Christianity QuizInternal LinksDofollow
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Electronics & Gadgets QuizInternal LinksDofollow
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11 or 12 Things Remembered Well About the Chelsea HotelInternal LinksDofollow
Woman-made: 8 Architects You May Not KnowInternal LinksDofollow
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History 101: Fact or Fiction?Internal LinksDofollow
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Subscribe  NowExternal LinksDofollow
Britannica Premium Subscription Did you know you’re not getting the full Britannica experience? Sign up for Premium to get access to all of our trusted content and exclusive originals. Subscribe today!External LinksDofollow
ProCon.orgExternal LinksDofollow
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Alain Elkann InterviewsExternal LinksDofollow
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Merriam-WebsterExternal LinksDofollow
School & LibraryExternal LinksDofollow
Britannica BeyondExternal LinksDofollow
Britannica StoreExternal LinksDofollow
EscolaExternal LinksDofollow
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AustraliaExternal LinksDofollow
BrazilExternal LinksDofollow
ChinaExternal LinksDofollow
JapanExternal LinksDofollow
Latin AmericaExternal LinksDofollow
United KingdomExternal LinksDofollow
Publishing Partner ProgramExternal LinksDofollow
SyndicationExternal LinksDofollow
International PublishingExternal LinksDofollow
WebmasterExternal LinksDofollow
NewslettersExternal LinksDofollow
FacebookExternal LinksDofollow
TwitterExternal LinksDofollow
YouTubeExternal LinksDofollow
InstagramExternal LinksDofollow
PinterestExternal LinksDofollow
About Us & Legal InfoExternal LinksDofollow
Partner ProgramExternal LinksDofollow
Contact UsExternal LinksDofollow
Terms of UseExternal LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Britannica.com desktop website speed is Data Not Available. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

14 / 100

Page Speed

Britannica.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
130 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
0.83 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for britannica.com.
True The webpage is compressed from 130 KB to 30 KB (76.7 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://britannica.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://britannica.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 18.213.190.12 does not redirect to britannica.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We detected an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-03 01:14:03). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
Font Scripts Google Font API
Operating Systems Debian
Programming Languages Java
Tag Managers Google Tag Manager
Web Server Extensions mod_jk
Web Servers Apache
Apache Tomcat
Server Details
Server IP Server Location Service Provider
18.213.190.12 Virginia, United States Amazon.com, Inc.
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name *.britannica.com
Organization
Country
State
Location
SSL Issuer Information
Common NameAmazon
OrganizationAmazon
CountryUS
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
25 Years, 172 Days 14th-Jun-1995 9th-Jun-2020 13th-Jun-2021

Domain Name: britannica.com
Registry Domain ID: 3021450_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2020-10-21T11:14:55Z
Creation Date: 1995-06-14T00:00:00.000-04:00
Registrar Registration Expiration Date: 2021-06-13T00:00:00.000-04:00
Registrar: CSC CORPORATE DOMAINS, INC.
Registrar IANA ID: 299
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Encyclopaedia Britannica, Inc.
Registrant Street: 325 North LaSalle Street
Registrant City: Chicago
Registrant State/Province: IL
Registrant Postal Code: 60654
Registrant Country: US
Registrant Phone: +1.3123477000
Registrant Phone Ext:
Registrant Fax: +1.3122942154
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Encyclopaedia Britannica, Inc.
Admin Street: 325 North LaSalle Street
Admin City: Chicago
Admin State/Province: IL
Admin Postal Code: 60654
Admin Country: US
Admin Phone: +1.3123477000
Admin Phone Ext:
Admin Fax: +1.3122942154
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: Encyclopaedia Britannica, Inc.
Tech Street: 325 North LaSalle Street
Tech City: Chicago
Tech State/Province: IL
Tech Postal Code: 60654
Tech Country: US
Tech Phone: +1.3123477000
Tech Phone Ext:
Tech Fax: +1.3122942154
Tech Fax Ext:
Tech Email: [email protected]
Name Server: ns-1050.awsdns-03.org
Name Server: ns-1567.awsdns-03.co.uk
Name Server: ns-243.awsdns-30.com
Name Server: ns-829.awsdns-39.net
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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