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Website Statistics and SEO Analysis for - Cars.com


Cars.com domain is 22 Years, 295 Days old.
Estimated number of visitors for this website per day are 2,462,547 and estimated Ad revenue per day is $4,700 USD.
Average time that a visitor spends on Cars.com each day is 4:55 minutes. Maximum traffic for this website comes from United States and the Website is hosted in Illinois, United States .
The Estimated worth of the website and domain is $43,021,348 USD.
Website Title
New Cars, Used Cars, Car Dealers, Prices & Reviews | Cars.com
Length: 61 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
Shop new & used cars, research & compare models, find local dealers/sellers, calculate payments, value your car, sell/trade in your car & more at Cars.com.
Length: 155 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
1,341 6 76 64

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
2,462,547 49,251 $ 4,700 USD
Monthly
73,876,424 1,477,528 $140,986 USD
Yearly
886,517,088 17,730,336 $ 1,691,832 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
United States83.4%
Canada1.9%
Japan1.4%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for cars.com is 30% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 4 4 0 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • research264.16%
  • ford172.72%
  • sale132.08%
  • chevrolet132.08%
  • miles101.6%
  • silverado101.6%
  • jeep91.44%
  • wrangler60.96%
  • cars50.8%
  • moreby40.64%
  • toyota40.64%
  • sell40.64%
  • cadillac40.64%
  • dodge30.48%
  • contact30.48%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
research 26 False True False
ford 17 False False False
sale 13 False False False
chevrolet 13 False False False
miles 10 False False False
silverado 10 False False False
jeep 9 False False False
wrangler 6 False False False
cars 5 True True False
moreby 4 False False False
toyota 4 False False False
sell 4 False True False
cadillac 4 False False False
dodge 3 False False False
contact 3 False False False
Show More

Show Less
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 1.15%
Text content size Total HTML size
5107 bytes 445789 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on cars.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
1 10
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
There are underscores (these_are_underscores) in some of the URLs in the webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://cars.com
Length: 8 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon cars.com website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
cars.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 3 images on this web page
True No ALT attributes are empty or missing.
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
cars.com have declared your language
Declared Language: EN-US
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
cars.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
1,810,000 37,000,000 Data Not Available
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
Data Not Available

Link Analysis

Backlinks Counter
Number of backlinks to cars.com
Information Source Alexa Moz
3 160,832
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
142 10 152
Anchor Type Follow
http://cars.com/Internal LinksDofollow
Sign UpInternal LinksDofollow
Log InInternal LinksDofollow
My DashboardInternal LinksDofollow
My Saved Cars(0)Internal LinksDofollow
My Saved Searches(0)Internal LinksDofollow
Cars for SaleInternal LinksDofollow
Sell Your CarInternal LinksDofollow
Service & RepairInternal LinksDofollow
ResearchInternal LinksDofollow
Videos & ReviewsInternal LinksDofollow
Contact UsInternal LinksDofollow
Which Cars Have Free Maintenance for 2021?Internal LinksDofollow
Advanced Search Internal LinksDofollow
Pickups Under $30,000Internal LinksDofollow
New Under $50,000Internal LinksDofollow
2021 Kia Seltos: Review — Cars.comInternal LinksDofollow
Download the Cars.com App, today! Get price drops, VIN Scan & more Internal LinksDofollow
Over one million reviews Choose a salesperson you like, meet a car you'll love. Internal LinksDofollow
SedanInternal LinksDofollow
CoupeInternal LinksDofollow
SUVInternal LinksDofollow
CrossoverInternal LinksDofollow
Wagon/HatchbackInternal LinksDofollow
Green Car/HybridInternal LinksDofollow
ConvertibleInternal LinksDofollow
Sports CarInternal LinksDofollow
Pickup TruckInternal LinksDofollow
Minivan/VanInternal LinksDofollow
Luxury CarInternal LinksDofollow
Certified Pre-OwnedInternal LinksDofollow
AcuraInternal LinksDofollow
Alfa RomeoInternal LinksDofollow
Aston MartinInternal LinksDofollow
AudiInternal LinksDofollow
BentleyInternal LinksDofollow
BMWInternal LinksDofollow
BuickInternal LinksDofollow
CadillacInternal LinksDofollow
ChevroletInternal LinksDofollow
ChryslerInternal LinksDofollow
DodgeInternal LinksDofollow
FerrariInternal LinksDofollow
FIATInternal LinksDofollow
FordInternal LinksDofollow
GenesisInternal LinksDofollow
GMCInternal LinksDofollow
HondaInternal LinksDofollow
HyundaiInternal LinksDofollow
INFINITIInternal LinksDofollow
JaguarInternal LinksDofollow
JeepInternal LinksDofollow
KiaInternal LinksDofollow
LamborghiniInternal LinksDofollow
Land RoverInternal LinksDofollow
LexusInternal LinksDofollow
LincolnInternal LinksDofollow
LotusInternal LinksDofollow
MaseratiInternal LinksDofollow
MazdaInternal LinksDofollow
McLarenInternal LinksDofollow
Mercedes-BenzInternal LinksDofollow
MINIInternal LinksDofollow
MitsubishiInternal LinksDofollow
NissanInternal LinksDofollow
PorscheInternal LinksDofollow
RAMInternal LinksDofollow
Rolls-RoyceInternal LinksDofollow
ScionInternal LinksDofollow
smartInternal LinksDofollow
SubaruInternal LinksDofollow
TeslaInternal LinksDofollow
ToyotaInternal LinksDofollow
VolkswagenInternal LinksDofollow
VolvoInternal LinksDofollow
2021 GMC Yukon The redesigned Yukon Denali is so good, you’ll wonder why you need to spend more for the new Cadillac Escalade. Read moreby Aaron Bragman Detroit Bureau ChiefInternal LinksDofollow
2020 Kia Forte If you splurge for the Forte's GT trim, you’ll get a bit of inexpensive fun without sacrificing everyday drivability. Read moreby Jennifer Geiger News EditorInternal LinksDofollow
2020 Toyota C-HR The 2020 C-HR uses its funky styling (mostly) to its advantage, with a generous helping of standard safety features. Read moreby Brian Normile Production EditorInternal LinksDofollow
2021 Porsche 911 The 2021 911 Targa 4 is expensive and exclusive, but swapping in a retractable panel won't dampen driving amazement. Read moreby Aaron Bragman Detroit Bureau ChiefInternal LinksDofollow
Find Reviews for a Specific CarInternal LinksDofollow
2020 RAM 1500 For SaleInternal LinksDofollow
2018 Ford F-150 For SaleInternal LinksDofollow
2020 Jeep Wrangler Unlimited For SaleInternal LinksDofollow
2019 Ford F-150 For SaleInternal LinksDofollow
2020 Jeep Grand Cherokee For SaleInternal LinksDofollow
2020 Ford Explorer For SaleInternal LinksDofollow
2019 Chevrolet Silverado 1500 For SaleInternal LinksDofollow
2019 RAM 1500 For SaleInternal LinksDofollow
2020 GMC Sierra 1500 For SaleInternal LinksDofollow
2020 Ford F-150 For SaleInternal LinksDofollow
2020 Toyota Tacoma For SaleInternal LinksDofollow
2020 Chevrolet Silverado 1500 For SaleInternal LinksDofollow
2016 Dodge Challenger For SaleInternal LinksDofollow
2016 Jeep Wrangler Unlimited For SaleInternal LinksDofollow
2016 Cadillac Escalade For SaleInternal LinksDofollow
2015 Chevrolet Silverado 1500 For SaleInternal LinksDofollow
2016 Ford F-150 For SaleInternal LinksDofollow
2016 Chevrolet Tahoe For SaleInternal LinksDofollow
2015 Ford F-150 For SaleInternal LinksDofollow
2015 Jeep Wrangler Unlimited For SaleInternal LinksDofollow
2014 Ford F-150 For SaleInternal LinksDofollow
2016 Chevrolet Silverado 1500 For SaleInternal LinksDofollow
2014 Chevrolet Silverado 1500 For SaleInternal LinksDofollow
2013 Ford F-150 For SaleInternal LinksDofollow
Research 2020 RAM 1500Internal LinksDofollow
Research 2018 Ford F-150Internal LinksDofollow
Research 2020 Jeep Wrangler UnlimitedInternal LinksDofollow
Research 2019 Ford F-150Internal LinksDofollow
Research 2020 Jeep Grand CherokeeInternal LinksDofollow
Research 2020 Ford ExplorerInternal LinksDofollow
Research 2019 Chevrolet Silverado 1500Internal LinksDofollow
Research 2019 RAM 1500Internal LinksDofollow
Research 2020 GMC Sierra 1500Internal LinksDofollow
Research 2020 Ford F-150Internal LinksDofollow
Research 2020 Toyota TacomaInternal LinksDofollow
Research 2020 Chevrolet Silverado 1500Internal LinksDofollow
Research 2016 Dodge ChallengerInternal LinksDofollow
Research 2016 Jeep Wrangler UnlimitedInternal LinksDofollow
Research 2016 Cadillac EscaladeInternal LinksDofollow
Research 2015 Chevrolet Silverado 1500Internal LinksDofollow
Research 2016 Ford F-150Internal LinksDofollow
Research 2016 Chevrolet TahoeInternal LinksDofollow
Research 2015 Ford F-150Internal LinksDofollow
Research 2015 Jeep Wrangler UnlimitedInternal LinksDofollow
Research 2014 Ford F-150Internal LinksDofollow
Research 2016 Chevrolet Silverado 1500Internal LinksDofollow
Research 2014 Chevrolet Silverado 1500Internal LinksDofollow
Research 2013 Ford F-150Internal LinksDofollow
About Cars.comInternal LinksDofollow
Mobile AppsInternal LinksDofollow
Site MapInternal LinksDofollow
CareersInternal LinksDofollow
Fraud AwarenessInternal LinksDofollow
Car Book ValuesInternal LinksDofollow
Car DealersInternal LinksDofollow
Compare Car PricesInternal LinksDofollow
Listings by CityInternal LinksDofollow
Terms of ServiceInternal LinksDofollow
Privacy StatementInternal LinksDofollow
Do Not Sell My Personal InformationInternal LinksDofollow
Accessibility StatementInternal LinksDofollow
Ad ChoicesInternal LinksDofollow
Investor RelationsExternal LinksDofollow
Licensing & ReprintsExternal LinksDofollow
AdvertisersExternal LinksDofollow
Auto.comExternal LinksDofollow
NewCars.comExternal LinksDofollow
https://twitter.com/carsdotcom/External LinksDofollow
http://www.facebook.com/CarsDotCom/External LinksDofollow
http://www.youtube.com/user/Carscom/External LinksDofollow
https://www.instagram.com/carsdotcom/?hl=enExternal LinksDofollow
https://www.linkedin.com/company/cars-comExternal LinksDofollow
Show More

Show Less
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Cars.com desktop website speed is Data Not Available. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

0 / 100

Page Speed

Cars.com mobile website speed is Data Not Available. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
435 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
0.62 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for cars.com.
True The webpage is compressed from 435 KB to 105 KB (75.9 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://cars.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://cars.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 74.119.98.141 does not redirect to cars.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Data Not Available
Server Details
Server IP Server Location Service Provider
74.119.98.141 Illinois, United States Classified Ventures
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name cars.com
OrganizationCars.com, LLC
CountryUS
StateIllinois
LocationChicago
SSL Issuer Information
Common NameGlobalSign Extended Validation CA - SHA256 - G3
OrganizationGlobalSign nv-sa
CountryBE
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
22 Years, 295 Days 12th-Feb-1998 10th-Jan-2020 11th-Feb-2021
Domain Name: cars.com
Registry Domain ID: 2692866_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2020-01-10T02:28:25-0800
Creation Date: 1998-02-11T21:00:00-0800
Registrar Registration Expiration Date: 2021-02-10T00:00:00-0800
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.2083895770
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registrant Organization: Cars.com, LLC
Registrant State/Province: IL
Registrant Country: US
Registrant Email: Select Request Email Form at https://domains.markmonitor.com/whois/cars.com
Admin Organization: Cars.com, LLC
Admin State/Province: IL
Admin Country: US
Admin Email: Select Request Email Form at https://domains.markmonitor.com/whois/cars.com
Tech Organization: Cars.com, LLC
Tech State/Province: IL
Tech Country: US
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/cars.com
Name Server: ns-285.awsdns-35.com
Name Server: ns-1142.awsdns-14.org
Name Server: ns-1879.awsdns-42.co.uk
Name Server: ns-1005.awsdns-61.net
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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