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Website Statistics and SEO Analysis for - Doubleclick.net


Doubleclick.net domain is 24 Years, 320 Days old.
Estimated number of visitors for this website per day are 7,841,818 and estimated Ad revenue per day is $14,965 USD.
Average time that a visitor spends on Doubleclick.net each day is 0:60 minutes. Maximum traffic for this website comes from India and the Website is hosted in United States .
The Estimated worth of the website and domain is $296,922,617 USD.
Website Title
Enterprise Advertising & Analytics Solutions - Google Marketing Platform
Length: 72 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.
Length: 138 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
425 7 93 70

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
7,841,818 156,836 $ 14,965 USD
Monthly
235,254,550 4,705,091 $448,959 USD
Yearly
2,823,054,600 56,461,092 $ 5,387,508 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
India10.4%
Brazil6.8%
Japan6.0%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for doubleclick.net is 58% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 1 11 26 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • google273.21%
  • data192.26%
  • marketing182.14%
  • platform151.78%
  • insights151.78%
  • more121.43%
  • icon121.43%
  • manager101.19%
  • better91.07%
  • video91.07%
  • analytics80.95%
  • deliver60.71%
  • display60.71%
  • work60.71%
  • deeper60.71%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
google 27 True True False
data 19 False False False
marketing 18 True True False
platform 15 True True False
insights 15 False True False
more 12 False False False
icon 12 False False False
manager 10 False False False
better 9 False False False
video 9 False False False
analytics 8 True True False
deliver 6 False False False
display 6 False False False
work 6 False False False
deeper 6 False False False
Show More

Show Less
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 5.79%
Text content size Total HTML size
7540 bytes 130244 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on doubleclick.net is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
77 5
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
No underscores (these_are_underscores) found on URLs in this webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://doubleclick.net
Length: 15 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon doubleclick.net website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
doubleclick.net website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 12 images on this web page
True No ALT attributes are empty or missing.
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
doubleclick.net have declared your language
Declared Language: English
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
doubleclick.net is mobile-friendly! Mobile friendly score is 99/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
26,000 335,000,000 335,000,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
The webpage was last indexed and cached by google on: 1 Dec 2020 09:26:46 GMT

Link Analysis

Backlinks Counter
Number of backlinks to doubleclick.net
Information Source Alexa Moz
11 12,455
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
27 30 57
Anchor Type Follow
http://doubleclick.net/about/Internal LinksDofollow
For Small BusinessesInternal LinksDofollow
For EnterprisesInternal LinksDofollow
ResourcesInternal LinksDofollow
PartnersInternal LinksDofollow
SupportInternal LinksDofollow
Analytics Understand your customers so you can deliver better experiences.Internal LinksDofollow
Data Studio Bring your data to life with engaging, customizable reports.Internal LinksDofollow
Optimize Test variations of your sites and apps.Internal LinksDofollow
Surveys Get fast, reliable opinions from real people.Internal LinksDofollow
Tag Manager Manage all your tags without editing code.Internal LinksDofollow
Campaign Manager 360 Get a complete view of all your digital media campaigns.Internal LinksDofollow
Display & Video 360 Reach today’s always-connected audiences wherever they are.Internal LinksDofollow
Search Ads 360 Get real-time data and unified insights for your search campaigns.Internal LinksDofollow
Analytics 360 Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.Internal LinksDofollow
Optimize 360 Test variations of your sites and apps with advanced tools for enterprise marketers.Internal LinksDofollow
Surveys 360 Get fast, reliable market research from real people.Internal LinksDofollow
Tag Manager 360 Manage all your tags in one place for a smarter, simpler way to oversee your marketing.Internal LinksDofollow
Success StoriesInternal LinksDofollow
InsightsInternal LinksDofollow
CommunityInternal LinksDofollow
Talk to SalesInternal LinksDofollow
Learn moreInternal LinksDofollow
Read moreInternal LinksDofollow
Report Harvard Business Review article collection: Data-driven marketing Read moreInternal LinksDofollow
Report A marketer’s guide to TV and video advertising with Google Display & Video 360 Read moreInternal LinksDofollow
Report The benefits of consolidating media buys on a single platform Read moreInternal LinksDofollow
BlogExternal LinksDofollow
See how.External LinksDofollow
Go to Integration CenterExternal LinksDofollow
Learn MoreExternal LinksDofollow
SubscribeExternal LinksDofollow
https://twitter.com/GMktgPlatformExternal LinksDofollow
https://www.youtube.com/c/googlemarketingplatformExternal LinksDofollow
https://www.linkedin.com/showcase/googlemarketingplatformExternal LinksDofollow
Analytics AcademyExternal LinksDofollow
SkillshopExternal LinksDofollow
Google PrimerExternal LinksDofollow
Google Measurement PartnersExternal LinksDofollow
Analytics for developersExternal LinksDofollow
Tag Manager for developersExternal LinksDofollow
Surveys for developersExternal LinksDofollow
Campaign Manager 360 for developersExternal LinksDofollow
Google AdsExternal LinksDofollow
Google AdSenseExternal LinksDofollow
Google Ad ManagerExternal LinksDofollow
Google CloudExternal LinksDofollow
FirebaseExternal LinksDofollow
Think with GoogleExternal LinksDofollow
Business SolutionsExternal LinksDofollow
Google WorkspaceExternal LinksDofollow
https://www.google.comExternal LinksDofollow
PrivacyExternal LinksDofollow
TermsExternal LinksDofollow
About GoogleExternal LinksDofollow
Google ProductsExternal LinksDofollow
HelpExternal LinksDofollow
Show More

Show Less
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

93 / 100

Page Speed

Doubleclick.net desktop website speed is fast. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

53 / 100

Page Speed

Doubleclick.net mobile website speed is medium range. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
127 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
7.19 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for doubleclick.net.
True The webpage is compressed from 127 KB to 21 KB (83.2 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://doubleclick.net/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://doubleclick.net/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 216.58.192.142 does not redirect to doubleclick.net
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-01 18:53:03). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
Font Scripts Google Font API
Tag Managers Google Tag Manager
Server Details
Server IP Server Location Service Provider
172.217.23.142 United States Google
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name *.doubleclick.net
OrganizationGoogle LLC
CountryUS
StateCalifornia
LocationMountain View
SSL Issuer Information
Common NameGTS CA 1O1
OrganizationGoogle Trust Services
CountryUS
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
24 Years, 320 Days 16th-Jan-1996 16th-Dec-2019 17th-Jan-2021
Domain Name: doubleclick.net
Registry Domain ID: 1791272_DOMAIN_NET-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2019-12-16T02:36:36-0800
Creation Date: 1996-01-15T21:00:00-0800
Registrar Registration Expiration Date: 2021-01-16T00:00:00-0800
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.2083895770
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Domain Status: serverUpdateProhibited (https://www.icann.org/epp#serverUpdateProhibited)
Domain Status: serverTransferProhibited (https://www.icann.org/epp#serverTransferProhibited)
Domain Status: serverDeleteProhibited (https://www.icann.org/epp#serverDeleteProhibited)
Registrant Organization: Google Inc.
Registrant State/Province: CA
Registrant Country: US
Registrant Email: Select Request Email Form at https://domains.markmonitor.com/whois/doubleclick.net
Admin Organization: Google Inc.
Admin State/Province: CA
Admin Country: US
Admin Email: Select Request Email Form at https://domains.markmonitor.com/whois/doubleclick.net
Tech Organization: Google Inc.
Tech State/Province: CA
Tech Country: US
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/doubleclick.net
Name Server: ns2.google.com
Name Server: ns1.google.com
Name Server: ns4.google.com
Name Server: ns3.google.com
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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