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Website Statistics and SEO Analysis for - Ft.com


Ft.com domain is 26 Years, 11 Days old.
Estimated number of visitors for this website per day are 2,410,008 and estimated Ad revenue per day is $4,599 USD.
Average time that a visitor spends on Ft.com each day is 2:19 minutes. Maximum traffic for this website comes from United States and the Website is hosted in New Jersey, United States .
The Estimated worth of the website and domain is $1,645,035,569 USD.
Website Title
Financial Times
Length: 15 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
News, analysis and comment from the Financial Times, the world's leading global business publication
Length: 100 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
1,370 - - -

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
2,410,008 48,200 $ 4,599 USD
Monthly
72,300,241 1,446,005 $137,978 USD
Yearly
867,602,892 17,352,060 $ 1,655,736 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
United States31.7%
India7.1%
Japan6.0%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for ft.com is 71% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 11 4 0 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • markets181.06%
  • home130.77%
  • over110.65%
  • economy110.65%
  • more100.59%
  • brexit90.53%
  • will80.47%
  • world80.47%
  • arts80.47%
  • tech80.47%
  • business80.47%
  • covid70.41%
  • martin70.41%
  • companies60.35%
  • read60.35%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
markets 18 False False False
home 13 False False False
over 11 False False False
economy 11 False False False
more 10 False False False
brexit 9 False False False
will 8 False False False
world 8 False True False
arts 8 False False False
tech 8 False False False
business 8 False True False
covid 7 False False False
martin 7 False False False
companies 6 False False False
read 6 False False False
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Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 8.02%
Text content size Total HTML size
14346 bytes 178979 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on ft.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
17 8
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
No underscores (these_are_underscores) found on URLs in this webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://ft.com
Length: 6 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon ft.com website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
ft.com website has no custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 24 images on this web page
False For 22 images ALT attributes are empty or missing.
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F936b9a72-710a-4728-a618-49bc79d74074.jpg?source=next&fit=scale-down&dpr=2&width=340
https://www.ft.com/__origami/service/image/v2/images/raw/http%3A%2F%2Fblogs.ft.com%2Fthe-world%2Ffiles%2F2020%2F12%2FAFP_8WV7EQ.jpeg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fa81b398f-21ac-43ce-9d4a-5ecb98444450.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F5e9bf8fe-6bad-4146-8e11-3a7714d191b6.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F93d9457b-64c9-4046-8bc6-f650ca4d09be.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F106c5969-adbd-473a-8f9e-bfb36fb78ec0.jpg?source=next&fit=scale-down&dpr=2&width=340
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F89e1a899-9e17-4c70-ab30-e483883610e5.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F63e1231c-9a58-4e48-a45c-4c0d749a06df.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F85a5b369-eebb-473c-8461-9117cfc4fd63.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fb5647089-e88d-4608-9dd5-3d7f880941ec.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F48de503f-d4d6-475f-bf64-f88ae63ac94d.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F66c7b274-70ce-40ce-997f-3ec07869470e.jpg?source=next&fit=scale-down&dpr=2&width=240
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fbdef9958-faa8-4739-935d-c021f9755524.jpg?source=next&fit=scale-down&dpr=2&width=340
https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F23556d44-8cb2-4a6f-93a4-0b195175a871.jpg?source=next&fit=scale-down&dpr=2&width=340
https://www.ft.com/__origami/service/image/v2/images/raw/fthead-v1%3Ajohn-thornhill?source=next&fit=scale-down&dpr=2&width=75&tint=054593,d6d5d3
https://www.ft.com/__origami/service/image/v2/images/raw/fthead%3Aelaine-moore?source=next&fit=scale-down&dpr=2&width=75&tint=054593,d6d5d3
https://www.ft.com/__origami/service/image/v2/images/raw/fthead-v1%3Asimon-kuper?source=next&fit=scale-down&dpr=2&width=75&tint=054593,d6d5d3
https://www.ft.com/__origami/service/image/v2/images/raw/fthead-v1%3Aphilip-stephens?source=next&fit=scale-down&dpr=2&width=75&tint=054593,d6d5d3
https://www.ft.com/__origami/service/image/v2/images/raw/fthead-v1%3Aanne-sylvaine-chassany?source=next&fit=scale-down&dpr=2&width=75&tint=054593,d6d5d3
https://www.ft.com/__origami/service/image/v2/images/raw/fthead-v1%3Adavid-gardner?source=next&fit=scale-down&dpr=2&width=75&tint=054593,d6d5d3
https://www.ft.com/__origami/service/image/v2/images/raw/fthead-v1%3Achris-giles?source=next&fit=scale-down&dpr=2&width=75&tint=054593,d6d5d3
https://spoor-api.ft.com/px.gif?data=%7B%22category%22%3A%22page%22%2C%22action%22%3A%22view%22%2C%22system%22%3A%7B%22source%22%3A%22non-ctm%22%7D%2C%22context%22%3A%7B%22name%22%3A%22unknown%22%2C%22product%22%3A%22next%22%2C%22data%22%3A%7B%22source%22%3A%22%5BSOURCE%5D%22%7D%7D%7D
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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
ft.com have declared your language
Declared Language: EN-GB
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
Data Not Available
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View
No Screenshot available!

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
4,430,000 30,200,000 30,200,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
Data Not Available

Link Analysis

Backlinks Counter
Number of backlinks to ft.com
Information Source Alexa Moz
28 0
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
226 30 260
Anchor Type Follow
Accessibility helpInternal LinksDofollow
Manage cookiesInternal LinksDofollow
Sign InInternal LinksDofollow
SubscribeInternal LinksDofollow
Financial TimesInternal LinksDofollow
myFTInternal LinksDofollow
WorldInternal LinksDofollow
Global EconomyInternal LinksDofollow
UKInternal LinksDofollow
USInternal LinksDofollow
ChinaInternal LinksDofollow
AfricaInternal LinksDofollow
Asia PacificInternal LinksDofollow
Emerging MarketsInternal LinksDofollow
EuropeInternal LinksDofollow
AmericasInternal LinksDofollow
Middle East and North AfricaInternal LinksDofollow
Most Britons face bar from visiting EU under Covid safety rulesInternal LinksDofollow
Sunday deadline set for ‘firm decision’ on Brexit talksInternal LinksDofollow
Boris Johnson sets out ‘red lines’ ahead of crunch EU meeting Internal LinksDofollow
UK regulator issues allergy warning on Pfizer/BioNTech vaccineInternal LinksDofollow
Boris Johnson warns Britain to prepare for no-deal BrexitInternal LinksDofollow
US EconomyInternal LinksDofollow
US CompaniesInternal LinksDofollow
US Politics & PolicyInternal LinksDofollow
US Presidential Election 2020Internal LinksDofollow
Democrats probe Kushners’ billion-dollar rescue deal for family-owned skyscraperInternal LinksDofollow
US sues Facebook for ‘years-long’ abuse of monopoly powerInternal LinksDofollow
Will bitcoin end the dollar’s reign?Internal LinksDofollow
DoorDash shares jump 86% amid IPO frenzyInternal LinksDofollow
EU to tell Big Tech to police internet or face large finesInternal LinksDofollow
CompaniesInternal LinksDofollow
EnergyInternal LinksDofollow
FinancialsInternal LinksDofollow
HealthInternal LinksDofollow
IndustrialsInternal LinksDofollow
MediaInternal LinksDofollow
Professional ServicesInternal LinksDofollow
Retail & ConsumerInternal LinksDofollow
Tech SectorInternal LinksDofollow
TelecomsInternal LinksDofollow
TransportInternal LinksDofollow
Advisers rack up $1.1bn in fees for LSE-Refinitiv dealInternal LinksDofollow
McLaren seeks up to £500m in possible blank-cheque mergerInternal LinksDofollow
Fall of China’s ‘most profitable’ coal miner is a cautionary taleInternal LinksDofollow
Shell executives quit amid discord over green pushInternal LinksDofollow
TechInternal LinksDofollow
MarketsInternal LinksDofollow
AlphavilleInternal LinksDofollow
Capital MarketsInternal LinksDofollow
CommoditiesInternal LinksDofollow
CurrenciesInternal LinksDofollow
EquitiesInternal LinksDofollow
Fund ManagementInternal LinksDofollow
TradingInternal LinksDofollow
Moral MoneyInternal LinksDofollow
Bank capital buffers aren’t workingInternal LinksDofollow
Britain gears up to take on Big TechInternal LinksDofollow
Lagarde prepares to boost ECB’s economic stimulus effortsInternal LinksDofollow
Bank of England should switch strategy on QEInternal LinksDofollow
The looming problem with the on-demand economyInternal LinksDofollow
ClimateInternal LinksDofollow
OpinionInternal LinksDofollow
ColumnistsInternal LinksDofollow
The FT ViewInternal LinksDofollow
The Big ReadInternal LinksDofollow
LexInternal LinksDofollow
ObituariesInternal LinksDofollow
LettersInternal LinksDofollow
Remainers must not gloat over Brexit’s failuresInternal LinksDofollow
Will wealthy Americans jump the queue for the Covid vaccine?Internal LinksDofollow
Milton Friedman was wrong on the corporationInternal LinksDofollow
What world is Brexit being launched into?Internal LinksDofollow
Work & CareersInternal LinksDofollow
Business EducationInternal LinksDofollow
EntrepreneurshipInternal LinksDofollow
RecruitmentInternal LinksDofollow
Business BooksInternal LinksDofollow
Business TravelInternal LinksDofollow
Pandemic leaves over-50s with uncertain job prospectsInternal LinksDofollow
Here’s what the office of 2021 should look likeInternal LinksDofollow
Jean-Paul Agon: L’Oréal has a ‘culture that’s not to everyone’s liking’ Internal LinksDofollow
The unfiltered lessons of Facebook’s bid for InstagramInternal LinksDofollow
How family businesses have survived a brutal yearInternal LinksDofollow
Life & ArtsInternal LinksDofollow
ArtsInternal LinksDofollow
BooksInternal LinksDofollow
Food & DrinkInternal LinksDofollow
FT MagazineInternal LinksDofollow
House & HomeInternal LinksDofollow
StyleInternal LinksDofollow
TravelInternal LinksDofollow
FT GlobetrotterInternal LinksDofollow
Missiles, bullying claims, a tragic death: what’s going on at Saudi Aramco?Internal LinksDofollow
My annual investment mea culpaInternal LinksDofollow
Reading as resistance: the bookshops keeping free speech aliveInternal LinksDofollow
How to Spend ItInternal LinksDofollow
Pfizer IncInternal LinksDofollow
US science panel backs Pfizer/BioNTech’s Covid-19 vaccineInternal LinksDofollow
Pfizer/BioNTech say EMA breach exposed vaccine documentsInternal LinksDofollow
Canada prepares to roll out Pfizer/BioNTech vaccine next weekInternal LinksDofollow
BrexitInternal LinksDofollow
No-deal back on the menu after Johnson’s dinner date turns sourInternal LinksDofollow
Coronavirus pandemicInternal LinksDofollow
Coronavirus latest: US tops 3,000 deaths for 2nd consecutive day as hospital cases hit a recordInternal LinksDofollow
Airbnb IncInternal LinksDofollow
Airbnb soars on debut in latest IPO bounceInternal LinksDofollow
Goldman Sachs GroupInternal LinksDofollow
Cohn declines to return pay to Goldman, will give to charity insteadInternal LinksDofollow
Biden names Susan Rice to lead White House domestic policy councilInternal LinksDofollow
Richard WatersInternal LinksDofollow
Airbnb and DoorDash IPOs leave gig economy issues unresolvedInternal LinksDofollow
John ThornhillInternal LinksDofollow
The foreseeable, yet largely unforeseen, risks of a tech crashInternal LinksDofollow
Coronavirus treatmentInternal LinksDofollow
Australia abandons local Covid vaccine over HIV test concernsInternal LinksDofollow
Joseph SafraInternal LinksDofollow
World’s richest banker Joseph Safra dies aged 82Internal LinksDofollow
Ferrari NVInternal LinksDofollow
Ferrari chief Camilleri to retire with immediate effectInternal LinksDofollow
European Central BankInternal LinksDofollow
ECB launches fresh stimulus to support Covid-hit eurozone economyInternal LinksDofollow
EU economyInternal LinksDofollow
EU countries agree deal to end €1.8tn budget stand-offInternal LinksDofollow
Brent crude climbs back above $50 for first time since MarchInternal LinksDofollow
‘It’s extraordinarily painful’: US nurses strike over pandemic pressuresInternal LinksDofollow
Test and trace system falling short, finds UK spending watchdogInternal LinksDofollow
Global tradeInternal LinksDofollow
Pandemic triggers ‘perfect storm’ for global shipping supply chainsInternal LinksDofollow
French economy and the pandemic: ‘It’s the calm before the storm’Internal LinksDofollow
NigeriaInternal LinksDofollow
Nigerian economy at risk of ‘unravelling’, warns World BankInternal LinksDofollow
Coronavirus: free to readInternal LinksDofollow
Coronavirus tracker: the latest figures as countries fight Covid-19 resurgenceInternal LinksDofollow
Walt Disney CoInternal LinksDofollow
Disney forecasts tripling of new subscribers to streaming serviceInternal LinksDofollow
US foreign policyInternal LinksDofollow
US to impose sanctions on Turkey over Russian defence purchaseInternal LinksDofollow
US employmentInternal LinksDofollow
New US jobless claims rise sharply as states tighten Covid restrictionsInternal LinksDofollow
Middle Eastern politics & societyInternal LinksDofollow
Israel and Morocco agree to ‘full diplomatic relations’, says TrumpInternal LinksDofollow
OpinionInternal LinksDofollow
Standing on the edge of the Brexit precipiceInternal LinksDofollow
Elaine MooreInternal LinksDofollow
Airbnb’s red-hot IPO will bring problems tooInternal LinksDofollow
Ian HarnettInternal LinksDofollow
The valuation warning signs for stock marketsInternal LinksDofollow
Simon KuperInternal LinksDofollow
Philip StephensInternal LinksDofollow
Like the financial crisis, Covid is a gift to populistsInternal LinksDofollow
Anne-Sylvaine ChassanyInternal LinksDofollow
‘Generation VGE’ owe a debt to a reformer French presidentInternal LinksDofollow
David GardnerInternal LinksDofollow
Turkey is Europe’s other major headacheInternal LinksDofollow
Chris GilesInternal LinksDofollow
Quiz yourself whether a Covid wealth tax is a good ideaInternal LinksDofollow
Visual ArtsInternal LinksDofollow
What should the museums of tomorrow be?Internal LinksDofollow
The top 10 Christmas hampersInternal LinksDofollow
Non-FictionInternal LinksDofollow
The Pattern Seekers — inside the mind of the most inventive humansInternal LinksDofollow
From ‘begpacker’ to ‘haycation’: travel’s new lexiconInternal LinksDofollow
PodcastsInternal LinksDofollow
Rachman Review podcastInternal LinksDofollow
EU at a turning pointInternal LinksDofollow
FT News Briefing podcastInternal LinksDofollow
Deadline set for Brexit talks, Facebook hit with antitrust lawsuits, DoorDash floatsInternal LinksDofollow
VideoInternal LinksDofollow
Martin WolfInternal LinksDofollow
Martin Wolf: is this the end of Trumpism?Internal LinksDofollow
Share Martin Wolf: is this the end of Trumpism? on WhatsApp (link opens in a new browser window)Internal LinksDofollow
View Martin Wolf: is this the end of Trumpism? on video pageInternal LinksDofollow
US-China relationsInternal LinksDofollow
What does a Biden presidency mean for China?Internal LinksDofollow
Colombia’s Uribe warns on Venezuela’s future: 'Tyranny has established itself' | FT InterviewInternal LinksDofollow
Can international markets outperform the US? | Charts that CountInternal LinksDofollow
FT Books EssayInternal LinksDofollow
Life after Covid-19: What are we going to do now?Internal LinksDofollow
Future of the City: how London’s reach will shrink after BrexitInternal LinksDofollow
Creditors to Argentina’s provinces fight to avoid painful restructuringsInternal LinksDofollow
Brazil: The Road to SustainabilityInternal LinksDofollow
Amazon fires fuel investor concernInternal LinksDofollow
Nikola: the clues in Trevor Milton’s past that investors missed or ignoredInternal LinksDofollow
Euro rallies as ECB extends bond-buying programmeInternal LinksDofollow
Pound SterlingInternal LinksDofollow
Pound falls after ‘large gaps remain’ in UK-EU trade talksInternal LinksDofollow
Airbnb prices shares well above range as IPO frenzy continuesInternal LinksDofollow
Hedge fundsInternal LinksDofollow
Caxton to shut main hedge fund to new money after record yearInternal LinksDofollow
Australia issues negative-yielding debt for first timeInternal LinksDofollow
Financial & markets regulationInternal LinksDofollow
South Korea threatens to jail short sellers under new rulesInternal LinksDofollow
North America Innovative LawyersInternal LinksDofollow
In-house legal teams: pandemic tests speed and adaptabilityInternal LinksDofollow
#techFTInternal LinksDofollow
FTC exposes Facebook’s flawsInternal LinksDofollow
Airbnb: up, up and awayInternal LinksDofollow
View Site TipsInternal LinksDofollow
About UsInternal LinksDofollow
AccessibilityInternal LinksDofollow
myFT TourInternal LinksDofollow
Share News Tips SecurelyInternal LinksDofollow
Individual SubscriptionsInternal LinksDofollow
Today's Newspaper (ePaper)Internal LinksDofollow
News feedInternal LinksDofollow
NewslettersInternal LinksDofollow
More from the FT GroupInternal LinksDofollow
Switch to UK EditionInternal LinksDofollow
Personal FinanceInternal LinksDofollow
Property & MortgagesInternal LinksDofollow
InvestmentsInternal LinksDofollow
PensionsInternal LinksDofollow
TaxInternal LinksDofollow
Banking & SavingsInternal LinksDofollow
Advice & CommentInternal LinksDofollow
Next ActInternal LinksDofollow
Special ReportsInternal LinksDofollow
GraphicsInternal LinksDofollow
Lunch with the FTInternal LinksDofollow
#techAsiaInternal LinksDofollow
FTfmInternal LinksDofollow
PodcastsInternal LinksDofollow
CrosswordInternal LinksDofollow
Our AppsInternal LinksDofollow
SubscribeInternal LinksDofollow
cookies(opens in new window)External LinksDofollow
Accept & continueExternal LinksDofollow
Visit Markets DataExternal LinksDofollow
ETF HubExternal LinksDofollow
Business School RankingsExternal LinksDofollow
Subscribe nowExternal LinksDofollow
Share Martin Wolf: is this the end of Trumpism? on Twitter (link opens in a new browser window)External LinksDofollow
Share Martin Wolf: is this the end of Trumpism? on Facebook (link opens in a new browser window)External LinksDofollow
Share Martin Wolf: is this the end of Trumpism? on LinkedIn (link opens in a new browser window)External LinksDofollow
Share Martin Wolf: is this the end of Trumpism? on WhatsApp (link opens in a new browser window)External LinksDofollow
Help CentreExternal LinksDofollow
CareersExternal LinksDofollow
Terms & ConditionsExternal LinksDofollow
Privacy PolicyExternal LinksDofollow
CopyrightExternal LinksDofollow
Slavery Statement & PoliciesExternal LinksDofollow
FT LiveExternal LinksDofollow
Group SubscriptionsExternal LinksDofollow
RepublishingExternal LinksDofollow
Contracts & TendersExternal LinksDofollow
Executive Job SearchExternal LinksDofollow
Advertise with the FTExternal LinksDofollow
Follow the FT on TwitterExternal LinksDofollow
FT TransactExternal LinksDofollow
Secondary SchoolsExternal LinksDofollow
PortfolioExternal LinksDofollow
Alerts HubExternal LinksDofollow
Enterprise ToolsExternal LinksDofollow
Currency ConverterExternal LinksDofollow
FT Editorial Code of PracticeExternal LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

46 / 100

Page Speed

Ft.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

33 / 100

Page Speed

Ft.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
175 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
1.06 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for ft.com.
True The webpage is compressed from 175 KB to 30 KB (82.7 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
XML Sitemap file not found! - http://ft.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://ft.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 151.101.2.109 does not redirect to ft.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-11 09:37:42). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
Tag Managers Google Tag Manager
Server Details
Server IP Server Location Service Provider
151.101.2.109 New Jersey, United States Fastly
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe UnAvailable
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name f3.shared.global.fastly.net
OrganizationFastly, Inc.
CountryUS
StateCalifornia
LocationSan Francisco
SSL Issuer Information
Common NameGlobalSign CloudSSL CA - SHA256 - G3
OrganizationGlobalSign nv-sa
CountryBE
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
26 Years, 11 Days 30th-Nov-1994 31st-Mar-2020 29th-Nov-2021

Domain Name: ft.com
Registry Domain ID: 2203883_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2020-03-31T01:01:59Z
Creation Date: 1994-11-30T00:00:00Z
Registrar Registration Expiration Date: 2021-11-29T05:00:00Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: The Financial Times Limited
Registrant Organization: The Financial Times Limited
Registrant Street:
Registrant City: London
Registrant State/Province: ENG
Registrant Postal Code: EC4M 9BT
Registrant Country: GB
Registrant Phone: +44.2078733000
Registrant Phone Ext:
Registrant Fax: +44.2078733928
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID:
Admin Name: The Financial Times Limited
Admin Organization: The Financial Times Limited
Admin Street:
Admin City: London
Admin State/Province: ENG
Admin Postal Code: EC4M 9BT
Admin Country: GB
Admin Phone: +44.2078733000
Admin Phone Ext:
Admin Fax: +44.2078733928
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID:
Tech Name: FT Support
Tech Organization: The Financial Times Limited
Tech Street:
Tech City: London
Tech State/Province: ENG
Tech Postal Code: EC4M 9BT
Tech Country: GB
Tech Phone: +44.2078733265
Tech Phone Ext:
Tech Fax: +44.2078733928
Tech Fax Ext:
Tech Email: [email protected]
Name Server: ns-1447.awsdns-52.org
Name Server: ns-52.awsdns-06.com
Name Server: ns-1984.awsdns-56.co.uk
Name Server: ns-530.awsdns-02.net
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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More Info

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