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Website Statistics and SEO Analysis for - Hm.com


Hm.com domain is 23 Years, 17 Days old.
Estimated number of visitors for this website per day are 7,337,034 and estimated Ad revenue per day is $14,002 USD.
Average time that a visitor spends on Hm.com each day is 6:55 minutes. Maximum traffic for this website comes from United States and the Website is hosted in California, United States .
The Estimated worth of the website and domain is $312,744,278 USD.
Website Title
H&M offers fashion and quality at the best price
Length: 48 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
Welcome to H&M, your shopping destination for fashion online. We offer fashion and quality at the best price in a more sustainable way.
Length: 135 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
454 - - -

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
7,337,034 146,741 $ 14,002 USD
Monthly
220,111,014 4,402,220 $420,059 USD
Yearly
2,641,332,168 52,826,640 $ 5,040,708 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
United States22.2%
India7.8%
Germany7.0%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for hm.com is 28% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
2 1 6 0 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • united31.78%
  • south31.78%
  • states21.18%
  • region21.18%
  • czech10.59%
  • republic10.59%
  • česká10.59%
  • denmark10.59%
  • finland10.59%
  • georgia10.59%
  • germany10.59%
  • bulgaria10.59%
  • belarus10.59%
  • oceania10.59%
  • europe10.59%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
united 3 False False False
south 3 False False False
states 2 False False False
region 2 False False False
czech 1 False False False
republic 1 False False False
česká 1 False False False
denmark 1 False False False
finland 1 False False False
georgia 1 False False False
germany 1 False False False
bulgaria 1 False False False
belarus 1 False False False
oceania 1 False False False
europe 1 False False False
Show More

Show Less
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 3.91%
Text content size Total HTML size
1631 bytes 41766 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on hm.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
0 0
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
No underscores (these_are_underscores) found on URLs in this webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://hm.com
Length: 6 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon hm.com website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
hm.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 0 images on this web page
True No ALT attributes are empty or missing.
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
hm.com have declared your language
Declared Language: English
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
hm.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
6,840,000 8,850,000 8,850,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
The webpage was last indexed and cached by google on: 30 Nov 2020 06:59:25 GMT

Link Analysis

Backlinks Counter
Number of backlinks to hm.com
Information Source Alexa Moz
11 0
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
88 0 88
Anchor Type Follow
EgyptInternal LinksDofollow
مصرInternal LinksDofollow
Morocco | المغربInternal LinksDofollow
South AfricaInternal LinksDofollow
Tunisia | تونسInternal LinksDofollow
Mainland China (en)Internal LinksDofollow
中国大陆Internal LinksDofollow
Hong Kong SAR (en)Internal LinksDofollow
香港特別行政區Internal LinksDofollow
IndiaInternal LinksDofollow
IndonesiaInternal LinksDofollow
Japan | 日本Internal LinksDofollow
Kazakhstan | КазахстанInternal LinksDofollow
Macao SAR (en)Internal LinksDofollow
澳門特別行政區Internal LinksDofollow
MalaysiaInternal LinksDofollow
PhilippinesInternal LinksDofollow
SingaporeInternal LinksDofollow
South Korea | 대한민국Internal LinksDofollow
Taiwan Region (en)Internal LinksDofollow
台灣地區Internal LinksDofollow
Thailand | ประเทศไทยInternal LinksDofollow
Vietnam | Việt NamInternal LinksDofollow
Bahrain | البحرينInternal LinksDofollow
Jordan | الأردنInternal LinksDofollow
KuwaitInternal LinksDofollow
الكويتInternal LinksDofollow
Lebanon | لبنانInternal LinksDofollow
Oman | سلطنة عمانInternal LinksDofollow
Qatar | قطرInternal LinksDofollow
Saudi ArabiaInternal LinksDofollow
السعوديةInternal LinksDofollow
United Arab EmiratesInternal LinksDofollow
الإماراتInternal LinksDofollow
Canada (fr)Internal LinksDofollow
Canada (en)Internal LinksDofollow
ChileInternal LinksDofollow
ColombiaInternal LinksDofollow
Mexico | MéxicoInternal LinksDofollow
Peru | PerúInternal LinksDofollow
Puerto RicoInternal LinksDofollow
United States (en)Internal LinksDofollow
United States (es)Internal LinksDofollow
UruguayInternal LinksDofollow
AustraliaInternal LinksDofollow
New ZealandInternal LinksDofollow
Austria | ÖsterreichInternal LinksDofollow
Belarus | БеларусьInternal LinksDofollow
BelgiëInternal LinksDofollow
BelgiqueInternal LinksDofollow
Bosnia & Herzegovina | Bosna i HercegovinaInternal LinksDofollow
Bulgaria | БългарияInternal LinksDofollow
CroatiaInternal LinksDofollow
CyprusInternal LinksDofollow
Czech Republic | Česká republikaInternal LinksDofollow
Denmark | DanmarkInternal LinksDofollow
EstoniaInternal LinksDofollow
Finland (sv)Internal LinksDofollow
SuomiInternal LinksDofollow
FranceInternal LinksDofollow
Georgia | საქართველოInternal LinksDofollow
Germany | DeutschlandInternal LinksDofollow
GreeceInternal LinksDofollow
Hungary | MagyarországInternal LinksDofollow
Iceland | ÍslandInternal LinksDofollow
IrelandInternal LinksDofollow
Israel | ישראלInternal LinksDofollow
Italy | ItaliaInternal LinksDofollow
LatviaInternal LinksDofollow
LithuaniaInternal LinksDofollow
LuxembourgInternal LinksDofollow
Netherlands | NederlandInternal LinksDofollow
Norway | NorgeInternal LinksDofollow
Poland | PolskaInternal LinksDofollow
PortugalInternal LinksDofollow
Romania | RomâniaInternal LinksDofollow
Russia | РоссияInternal LinksDofollow
SerbiaInternal LinksDofollow
Slovakia | Slovenská republikaInternal LinksDofollow
SloveniaInternal LinksDofollow
Spain | EspañaInternal LinksDofollow
Sweden | SverigeInternal LinksDofollow
SchweizInternal LinksDofollow
SvizzeraInternal LinksDofollow
SuisseInternal LinksDofollow
Turkey | TürkiyeInternal LinksDofollow
Ukraine | УкраїнаInternal LinksDofollow
United KingdomInternal LinksDofollow
Show More

Show Less
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

98 / 100

Page Speed

Hm.com desktop website speed is fast. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

78 / 100

Page Speed

Hm.com mobile website speed is medium range. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
41 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
2.53 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for hm.com.
True The webpage is compressed from 41 KB to 7 KB (81.9 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://hm.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://hm.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 23.67.115.96 does not redirect to hm.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-01 15:57:03). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
CDN Akamai
Operating Systems Windows Server
Web Frameworks Microsoft ASP NET
Web Servers IIS
Server Details
Server IP Server Location Service Provider
23.67.115.96 California, United States Akamai Technologies, Inc.
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name *.hm.com
OrganizationH&M Hennes & Mauritz AB
CountrySE
State
LocationStockholm
SSL Issuer Information
Common NameDigiCert SHA2 Secure Server CA
OrganizationDigiCert Inc
CountryUS
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
23 Years, 17 Days 14th-Nov-1997 8th-May-2019 13th-Nov-2024
Domain Name: hm.com
Registry Domain ID: 1942749_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.comlaude.com
Registrar URL: https://www.comlaude.com
Updated Date: 2020-11-03T12:00:20Z
Creation Date: 1997-11-14T05:00:00Z
Registrar Registration Expiration Date: 2024-11-13T00:00:00Z
Registrar: NOM-IQ Ltd dba Com Laude
Registrar IANA ID: 470
Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited
Domain Status: serverDeleteProhibited https://www.icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://www.icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://www.icann.org/epp#serverUpdateProhibited
Registry Registrant ID:
Registrant Name: Domain Admin
Registrant Organization: H&M Hennes & Mauritz AB
Registrant Street: Master Samuelsgatan 46A
Registrant City: Stockholm
Registrant State/Province:
Registrant Postal Code: 10638
Registrant Country: SE
Registrant Phone: +46.87965500
Registrant Phone Ext:
Registrant Fax: +46.8209919
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID:
Admin Name: Domain Admin
Admin Organization: H&M Hennes & Mauritz AB
Admin Street: Master Samuelsgatan 46A
Admin City: Stockholm
Admin State/Province:
Admin Postal Code: 10638
Admin Country: SE
Admin Phone: +46.87965500
Admin Phone Ext:
Admin Fax: +46.8209919
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID:
Tech Name: H&M Domain Tech
Tech Organization: H&M Hennes & Mauritz AB
Tech Street: Arstaangsvagen 13
Tech City: Stockholm
Tech State/Province:
Tech Postal Code: 11775
Tech Country: SE
Tech Phone: +46.87965500
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: [email protected]
Name Server: a1-139.akam.net
Name Server: a11-66.akam.net
Name Server: a28-64.akam.net
Name Server: a5-65.akam.net
Name Server: a12-67.akam.net
Name Server: a8-66.akam.net
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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