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Website Statistics and SEO Analysis for - Hsbc.com.hk


Hsbc.com.hk domain is 24 Years, 47 Days old.
Estimated number of visitors for this website per day are 2,799,013 and estimated Ad revenue per day is $5,342 USD.
Average time that a visitor spends on Hsbc.com.hk each day is 8:17 minutes. Maximum traffic for this website comes from Hong Kong and the Website is hosted in Central and Western District, Hong Kong .
The Estimated worth of the website and domain is $17,909,310 USD.
Website Title
HSBC Hong Kong - Accounts, Insurance, Credit Cards, Loans
Length: 57 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
HSBC Hong Kong offers a range of bank accounts with 24/7 online banking services for investments, insurance, credit cards, loans, mortgages and savings.
Length: 152 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
1,181 5 67 50

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
2,799,013 55,980 $ 5,342 USD
Monthly
83,970,391 1,679,408 $160,249 USD
Yearly
1,007,644,692 20,152,896 $ 1,922,988 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
Hong Kong51.7%
China35.5%
United States3.9%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for hsbc.com.hk is 17% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
2 103 14 0 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • hsbc533.46%
  • banking241.57%
  • more241.57%
  • insurance231.5%
  • credit201.31%
  • instalment181.18%
  • wealth161.05%
  • currency161.05%
  • personal150.98%
  • cash140.92%
  • card140.92%
  • services140.92%
  • offers140.92%
  • investment130.85%
  • loans120.78%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
hsbc 53 True True False
banking 24 False True False
more 24 False False False
insurance 23 True True False
credit 20 True True False
instalment 18 False False False
wealth 16 False False False
currency 16 False False False
personal 15 False False False
cash 14 False False False
card 14 True True False
services 14 False True False
offers 14 False True False
investment 13 False True False
loans 12 True True False
Show More

Show Less
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 6.32%
Text content size Total HTML size
13135 bytes 207872 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on hsbc.com.hk is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
4 9
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
There are underscores (these_are_underscores) in some of the URLs in the webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://hsbc.com.hk
Length: 11 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon hsbc.com.hk website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
hsbc.com.hk website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 13 images on this web page
True No ALT attributes are empty or missing.
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
hsbc.com.hk have declared your language
Declared Language: EN-HK
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
hsbc.com.hk is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
64,700 260,000 260,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
Data Not Available

Link Analysis

Backlinks Counter
Number of backlinks to hsbc.com.hk
Information Source Alexa Moz
924 803
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
164 37 202
Anchor Type Follow
We're here to helpInternal LinksDofollow
Cookie PolicyInternal LinksDofollow
PersonalInternal LinksDofollow
Selected EnglishInternal LinksDofollow
繁體Internal LinksDofollow
简体Internal LinksDofollow
HSBC JadeInternal LinksDofollow
HSBC PremierInternal LinksDofollow
HSBC OneInternal LinksDofollow
See allInternal LinksDofollow
Savings AccountsInternal LinksDofollow
Time DepositsInternal LinksDofollow
Current AccountsInternal LinksDofollow
Jade Mastercard® Debit CardInternal LinksDofollow
Mastercard® Debit CardInternal LinksDofollow
BereavementInternal LinksDofollow
HSBC HK AppInternal LinksDofollow
See allInternal LinksDofollow
24-hour Currency ExchangeInternal LinksDofollow
Renminbi ServicesInternal LinksDofollow
See allInternal LinksDofollow
See allInternal LinksDofollow
See allInternal LinksDofollow
Transfers and paymentsInternal LinksDofollow
eCheque ServicesInternal LinksDofollow
eStatement and eAdviceInternal LinksDofollow
HKSAR Cash Payout SchemeInternal LinksDofollow
See allInternal LinksDofollow
Account Opening and AccessInternal LinksDofollow
Customer SupportInternal LinksDofollow
See allInternal LinksDofollow
See allInternal LinksDofollow
FAQInternal LinksDofollow
Mobile Account OpeningInternal LinksDofollow
Personal Internet BankingInternal LinksDofollow
Branch BankingInternal LinksDofollow
Express BankingInternal LinksDofollow
Phone BankingInternal LinksDofollow
Important NoticesInternal LinksDofollow
Faster Payment System (FPS)Internal LinksDofollow
See allInternal LinksDofollow
HSBC Red Credit CardInternal LinksDofollow
Visa Signature CardInternal LinksDofollow
Visa Platinum CardInternal LinksDofollow
Visa Gold CardInternal LinksDofollow
Visa Gold Card for StudentsInternal LinksDofollow
HSBC Pulse Dual Currency CardInternal LinksDofollow
UnionPay Dual Currency CardInternal LinksDofollow
Premier MasterCardInternal LinksDofollow
See allInternal LinksDofollow
See allInternal LinksDofollow
HSBC Reward+Internal LinksDofollow
Mobile PaymentsInternal LinksDofollow
Octopus Auto Top-upInternal LinksDofollow
Cash AdvanceInternal LinksDofollow
Spending Instalment PlanInternal LinksDofollow
Cash Instalment PlanInternal LinksDofollow
Interest-free Merchant Instalment PlanInternal LinksDofollow
Cash Credit PlanInternal LinksDofollow
See allInternal LinksDofollow
Home Mortgage LoansInternal LinksDofollow
Home-related LoansInternal LinksDofollow
Mortgage Repayment OptionsInternal LinksDofollow
See allInternal LinksDofollow
Personal Instalment LoanInternal LinksDofollow
Personal Tax LoanInternal LinksDofollow
Personal Instalment Loan RedrawInternal LinksDofollow
Revolving Credit FacilityInternal LinksDofollow
Balance Consolidation ProgramInternal LinksDofollow
Smart Tips on LoansInternal LinksDofollow
See allInternal LinksDofollow
Credit Cards ApplicationInternal LinksDofollow
Submit documents for Credit CardInternal LinksDofollow
Submit documents for LoansInternal LinksDofollow
Submit documents for Cash Instalment PlanInternal LinksDofollow
Mortgage CalculatorInternal LinksDofollow
Property Valuation ToolInternal LinksDofollow
Form and Document DownloadInternal LinksDofollow
StocksInternal LinksDofollow
Unit TrustsInternal LinksDofollow
Bonds/CDsInternal LinksDofollow
Structured ProductsInternal LinksDofollow
Latest IPOsInternal LinksDofollow
Gold trading servicesInternal LinksDofollow
ESG InvestmentsInternal LinksDofollow
Compare productsInternal LinksDofollow
See allInternal LinksDofollow
HSBC Top Trader ClubInternal LinksDofollow
HSBC HK Easy InvestInternal LinksDofollow
FlexInvestInternal LinksDofollow
Trade FX Your WayInternal LinksDofollow
Currency Exchange RatesInternal LinksDofollow
Investment Account OpeningInternal LinksDofollow
Explore Financial Planning & Wealth ManagementInternal LinksDofollow
Wealth Portfolio Intelligence ServiceInternal LinksDofollow
Our House ViewsInternal LinksDofollow
Why ESG MattersInternal LinksDofollow
Coronavirus UpdateInternal LinksDofollow
See all productsInternal LinksDofollow
Buy onlineInternal LinksDofollow
Select your life stageInternal LinksDofollow
Family ProtectorInternal LinksDofollow
See moreInternal LinksDofollow
FirstSave InsuranceInternal LinksDofollow
Wealth Goal InsuranceInternal LinksDofollow
See moreInternal LinksDofollow
Voluntary Health Insurance SchemeInternal LinksDofollow
FirstCare PlusInternal LinksDofollow
See moreInternal LinksDofollow
Income Goal InsuranceInternal LinksDofollow
See moreInternal LinksDofollow
ResidenceSuranceInternal LinksDofollow
Fire InsuranceInternal LinksDofollow
Helper InsuranceInternal LinksDofollow
Motor InsuranceInternal LinksDofollow
Travel InsuranceInternal LinksDofollow
See moreInternal LinksDofollow
See moreInternal LinksDofollow
Form and Document DownloadInternal LinksDofollow
Manage Insurance PoliciesInternal LinksDofollow
Make a ClaimInternal LinksDofollow
Important InformationInternal LinksDofollow
Investment PerformanceInternal LinksDofollow
Investment EssentialsInternal LinksDofollow
FX InsightsInternal LinksDofollow
Market OutlookInternal LinksDofollow
See allInternal LinksDofollow
Learn how to investInternal LinksDofollow
Learn More About BondsInternal LinksDofollow
5 Tips to Handle Market VolatilityInternal LinksDofollow
5 steps to successful investingInternal LinksDofollow
4 tips for your FX needsInternal LinksDofollow
See moreInternal LinksDofollow
Rewards of Your ChoiceInternal LinksDofollow
RewardCash Certificate SchemeInternal LinksDofollow
Instant RewardCash redemption at merchantsInternal LinksDofollow
Mileage ProgrammeInternal LinksDofollow
See moreInternal LinksDofollow
Spending Instalment PlanInternal LinksDofollow
FX ServicesInternal LinksDofollow
FlexInvestInternal LinksDofollow
See moreInternal LinksDofollow
HSBC JadeInternal LinksDofollow
HSBC PremierInternal LinksDofollow
HSBC OneInternal LinksDofollow
DepositsInternal LinksDofollow
HIBOR-based MortgageInternal LinksDofollow
Form and Document DownloadInternal LinksDofollow
Fees & ChargesInternal LinksDofollow
Website InformationInternal LinksDofollow
Got a new phone?   Got a new phone? Click to check the security key set upInternal LinksDofollow
Credit Cards  Internal LinksDofollow
Mortgages  Internal LinksDofollow
Broking Services  Broking ServicesInternal LinksDofollow
Earn up to $700 RewardCash  learn more about rewardcashInternal LinksDofollow
Beware of Bogus Call & Phishing Email  Internal LinksDofollow
Online and Mobile Banking Security  Internal LinksDofollow
HSBC Safeguard  Internal LinksDofollow
Write, call or send a message Internal LinksDofollow
And your nearest Express Banking location Internal LinksDofollow
See FAQs, forms and fees & charges Internal LinksDofollow
Privacy and SecurityInternal LinksNofollow
Terms of UseInternal LinksNofollow
Regulatory DisclosuresInternal LinksDofollow
BusinessExternal LinksDofollow
Global Banking and MarketsExternal LinksDofollow
Private BankingExternal LinksDofollow
Log offExternal LinksDofollow
Personal Internet BankingExternal LinksDofollow
Stock ExpressExternal LinksDofollow
Business Internet BankingExternal LinksDofollow
HSBCnetExternal LinksDofollow
RegisterExternal LinksDofollow
PayMe from HSBCExternal LinksDofollow
Cards PromotionsExternal LinksDofollow
Additional Card ApplicationExternal LinksDofollow
Loans ApplicationExternal LinksDofollow
Warrants & CBBCsExternal LinksDofollow
View my InvestmentsExternal LinksDofollow
Trade Stocks OnlineExternal LinksDofollow
Buy Unit Trusts OnlineExternal LinksDofollow
Buy Bonds/CDs OnlineExternal LinksDofollow
Exchange Currency OnlineExternal LinksDofollow
Health Goal InsuranceExternal LinksDofollow
Deferred Annuity PlansExternal LinksDofollow
LIFE Talk SeriesExternal LinksDofollow
Browse for fundsExternal LinksDofollow
Bond/CD ScreenerExternal LinksDofollow
Stock QuotesExternal LinksDofollow
View my Insurance PoliciesExternal LinksDofollow
RewardCash RebateExternal LinksDofollow
RewardCash eShopExternal LinksDofollow
Cash Instalment PlanExternal LinksDofollow
Cash Credit PlanExternal LinksDofollow
Personal Instalment LoanExternal LinksDofollow
BusinessExternal LinksDofollow
Warrants & CBBCsExternal LinksDofollow
PayMe  External LinksDofollow
Private Banking  Private BankingExternal LinksDofollow
Get guaranteed returns  About HSBC FirstSave Insurance Plan This link will open in a new windowExternal LinksDofollow
Careers, media, investor and corporate information External LinksDofollow
Show More

Show Less
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

48 / 100

Page Speed

Hsbc.com.hk desktop website speed is slow. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

10 / 100

Page Speed

Hsbc.com.hk mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
203 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
3.6 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for hsbc.com.hk.
True The webpage is compressed from 203 KB to 22 KB (89.1 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
XML Sitemap file not found! - http://hsbc.com.hk/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://hsbc.com.hk/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
Warning! Some of the URLs are not friendly to remember/read because of URL complexity
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 203.112.92.40 does not redirect to hsbc.com.hk
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-02 13:53:03). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
CMS Adobe Experience Manager
JavaScript Frameworks jQuery
Programming Languages Java
Web Servers Apache
Server Details
Server IP Server Location Service Provider
203.112.92.40 Central and Western District, Hong Kong HSBC HongKong
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name www.hsbc.com.hk
OrganizationThe Hongkong and Shanghai Banking Corporation Limited
CountryHK
State
LocationCentral
SSL Issuer Information
Common NameDigiCert SHA2 Extended Validation Server CA
OrganizationDigiCert Inc
CountryUS
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
24 Years, 47 Days 16th-Oct-1996 Not Available 1st-Oct-2022

-------------------------------------------------------------------------------
Whois server by HKIRC
-------------------------------------------------------------------------------
.hk top level Domain names can be registered via HKIRC-Accredited Registrars.
Go to https://www.hkirc.hk/content.jsp?id=280 for details.
-------------------------------------------------------------------------------



Domain Name: HSBC.COM.HK

Domain Status: Active

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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