The State of Illinois Home Page is a portal with links to other websites. These include links to web sites operated by Illinois agencies and officials, other government agencies, nonprofit organizations and private businesses.
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Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords .
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.