Website Statistics and SEO Analysis for - Mckinsey.com
Mckinsey.com domain is 30 Years, 197 Days old.
Estimated number of visitors for this website per day are 986,575 and estimated Ad revenue per day is $1,883 USD.
Average time that a visitor spends on Mckinsey.com each day is 3:12 minutes. Maximum traffic for this website comes from United States and the Website is hosted in United States .
The Estimated worth of the website and domain is $97,588,915 USD.
Estimated number of visitors for this website per day are 986,575 and estimated Ad revenue per day is $1,883 USD.
Average time that a visitor spends on Mckinsey.com each day is 3:12 minutes. Maximum traffic for this website comes from United States and the Website is hosted in United States .
The Estimated worth of the website and domain is $97,588,915 USD.
Global management consulting | McKinsey & Company
Length: 54 character(s)
Length: 54 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.
Length: 124 character(s)
Length: 124 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
| Alexa Rank | Moz Rank | Domain Authority | Page Authority |
|---|---|---|---|
| 3,323 | 6 | 82 | 61 |
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
| Page Views | Unique Visitors | Ad Income |
|---|---|---|
| Daily | ||
| 986,575 | 19,732 | $ 1,883 USD |
| Monthly | ||
| 29,597,259 | 591,945 | $56,483 USD |
| Yearly | ||
| 355,167,108 | 7,103,340 | $ 677,796 USD |
Estimated Traffic and Revenue of the website based on Alexa Rank.
| Countries | Percent of Visitors |
|---|---|
| United States | 29.6% |
| India | 15.8% |
| Japan | 5.8% |
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce rate for mckinsey.com is 47% .
Percentage of visitors to website who leave from the site after viewing only one page.
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code
of a Web page and help tell search engines what the topic of the page is.
However, some search engines don't use meta keywords.
| <H1> | <H2> | <H3> | <H4> | <H5> | <H6> |
|---|---|---|---|---|---|
| 0 | 3 | 48 | 0 | 0 | 9 |
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Count of a keyword on the given webpage and ratio to overall keyword count
- help383.55%
- contact322.99%
- insights191.78%
- people151.4%
- mckinsey141.31%
- next90.84%
- business80.75%
- featured80.75%
- more70.65%
- change70.65%
- leaders60.56%
- institute60.56%
- future60.56%
- black60.56%
- about60.56%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Consistency of Keywords across several HTML Sections
| Keywords | Freq | Title | Desc | <H> |
|---|---|---|---|---|
| help | 38 |  |
|
|
| contact | 32 | |
|
|
| insights | 19 | |
|
|
| people | 15 | |
|
|
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
HTML to Text Ratio for the webpage is: 5.01%
| Text content size | Total HTML size |
|---|---|
| 9763 bytes | 195002 bytes |
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of
HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Language/character encoding is not specified!
Specifying language/character encoding can prevent problems with the rendering of special characters.
Document type declared on mckinsey.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
No underscores (these_are_underscores) found on URLs in this webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
http://mckinsey.com
Length: 12 characters
Length: 12 characters
Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicons improve a brand's visibility.
Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
mckinsey.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
We found 7 images on this web page
For 5 images ALT attributes are empty or missing.
For 5 images ALT attributes are empty or missing.
| /~/media/McKinsey/Industries/Financial%20Services/Our%20Insights/Future%20of%20insurance%20Unleashing%20growth%20through%20new%20business%20building/GettyImages-1139036092-BT-1536x864.jpg?mw=1536&car=2:1.4&cpx=Center&tco=200 |
| /~/media/McKinsey/Business%20Functions/Organization/Our%20Insights/Purpose%20not%20platitudes%20A%20personal%20challenge%20for%20top%20executives/purpose-not-platitudes_1536x1536.jpg?mw=1536&car=2:1.4&cpx=Center&tco=200 |
| /~/media/McKinsey/Featured%20Insights/Asia%20Pacific/How%20Asia%20can%20boost%20growth%20through%20technological%20leapfrogging/PNG-MGI-FOATech-HERO-1536x864.png?mw=1536&car=2:1.4&cpx=Center&tco=200 |
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Also, more information to help them understand images, which can help them to appear in Google Images search results.
mckinsey.com have declared your language
Declared Language: English
Declared Language: English
Make sure your declared language is the same as the language detected by Google.
Also, define the language of the content in each page's HTML code.
mckinsey.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones.
Your website should look nice on the most popular mobile devices.
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.
Number of pages Indexed in different search engines
| Yahoo | Bing | |
|---|---|---|
| 34,800 | 357,000 | Data Not Available |
This is the number of pages that search engines have discovered on your website.
Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Data Not Available
This is the number of pages that search engines have discovered on your website.
Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Number of backlinks to mckinsey.com
| Information Source | Alexa | Moz |
|---|---|---|
| 6 | 1,906 |
Backlinks are links that point to your website from other websites.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
58 / 100
Page Speed
Mckinsey.com desktop website speed is medium range. Page speed is important for both search engines and visitors end.
Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
16 / 100
Page Speed
Mckinsey.com mobile website speed is slow. Page speed is important for both search engines and visitors end.
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
190 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP Compression is enabled for mckinsey.com.
The webpage is compressed from 190 KB to 22 KB (88.4 % size savings)
The webpage is compressed from 190 KB to 22 KB (88.4 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
Website has XML Sitemap file! - http://mckinsey.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Website has have Robots.txt file! - http://mckinsey.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
Warning! Some of the URLs are not friendly to remember/read because of URL complexity
Your site's URLs contain few elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
No the domain IP 157.191.4.253 does not redirect to mckinsey.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed.
Some of the Technologies used in this website are below (As of 2020-12-05 09:50:02). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
| JavaScript Frameworks | React |
|---|---|
| Operating Systems | Windows Server |
| Web Frameworks | Microsoft ASP NET |
| Web Servers | IIS |
| Server IP | Server Location | Service Provider |
|---|---|---|
| 157.191.4.253 | United States | McKinsey & Company |
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.
Search engines take the geolocation of a server into account as well as the server speed.
| Google Safe Browsing Scan | Mcafee Scan Check |
|---|---|
| Safe | Safe |
Safe Browsing Scan identifies unsafe websites.
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Checkout more details at SimpleDevTools.com
| Domain SSL Information | |
|---|---|
| Common Name | *.mckinsey.com |
| Organization | McKinsey & Company, Inc. |
| Country | US |
| State | New York |
| Location | New York |
| SSL Issuer Information | |
| Common Name | Trusted Secure Certificate Authority 5 |
| Organization | Corporation Service Company |
| Country | US |
WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Domain Registration and Domain Registrant Information
Checkout more details at SimpleDevTools.com
| Domain Age | Created Date | Updated Date | Expiry Date |
|---|---|---|---|
| 30 Years, 197 Days | 22nd-May-1990 | 19th-May-2020 | 23rd-May-2022 |
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).
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