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Website Statistics and SEO Analysis for - News.com.au


Estimated number of visitors for this website per day are 3,330,177 and estimated Ad revenue per day is $6,355 USD.
Average time that a visitor spends on News.com.au each day is 6:45 minutes. Maximum traffic for this website comes from Australia and the Website is hosted in Hesse, Germany .
The Estimated worth of the website and domain is $998,322,025 USD.
Website Title
news.com.au — Australia’s leading news site
Length: 43 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
We say what people are thinking and cover the issues that get people talking balancing Australian and global moments — from politics to pop culture.
Length: 148 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
994 7 93 69

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
3,330,177 66,604 $ 6,355 USD
Monthly
99,905,316 1,998,106 $190,659 USD
Yearly
1,198,863,792 23,977,272 $ 2,287,908 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
Australia81.6%
United States6.5%
New Zealand1.3%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for news.com.au is 38% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
News, Breaking News, Latest News, Australia News, World News, Video, Daily News, Local News, News Headlines, Online news, News limited
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 14 8 86 2 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • after220.95%
  • australia140.61%
  • life140.61%
  • news110.48%
  • home100.43%
  • star100.43%
  • video90.39%
  • more80.35%
  • over80.35%
  • sports80.35%
  • china70.3%
  • photo70.3%
  • woman70.3%
  • christmas70.3%
  • about70.3%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
after 22 False False False
australia 14 True True False
life 14 False False False
news 11 True False False
home 10 False False False
star 10 False False False
video 9 False False False
more 8 False False False
over 8 False True False
sports 8 False False False
china 7 False False False
photo 7 False False False
woman 7 False False False
christmas 7 False False False
about 7 False False False
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Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 10.74%
Text content size Total HTML size
17316 bytes 161273 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on news.com.au is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
80 16
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
No underscores (these_are_underscores) found on URLs in this webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://news.com.au
Length: 11 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon news.com.au website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
news.com.au website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 18 images on this web page
False For 5 images ALT attributes are empty or missing.
https://content.api.news/v3/images/bin/aeb68e5cb5daec1b16542bd6a0b79e9e?width=150
https://content.api.news/v3/images/bin/d0e38d7ecd4324e8545a42bf47941f61?width=150
https://content.api.news/v3/images/bin/ff7bbe94aacb9a90b3e652e06065f5c2?width=150
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/news/content/v2/collection/b46b13fffb7142faea39e9bf3fba4a95?includeRelated=true&maxRelatedLevel=2&pageSize=5&t_product=newscomau&t_template=s3/ncatemp/standalone/homepage-tops/features
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/component/popular-combined?esi=true&t_domain=news.com.au&t_product=newscomau&td_module-classes=network-most-popular&td_module_header=most+read
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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
news.com.au have declared your language
Declared Language: English
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
news.com.au is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
4,390,000 197,000,000 197,000,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
The webpage was last indexed and cached by google on: Dec 2, 2020 23:09:52 GMT

Link Analysis

Backlinks Counter
Number of backlinks to news.com.au
Information Source Alexa Moz
22 270,823
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
226 41 271
Anchor Type Follow
Site MapInternal LinksDofollow
Network Navigation (other sites)Internal LinksDofollow
news.com.au — Australia’s leading news siteInternal LinksDofollow
Why?Internal LinksDofollow
News.com.auInternal LinksDofollow
NationalInternal LinksDofollow
WorldInternal LinksDofollow
LifestyleInternal LinksDofollow
TravelInternal LinksDofollow
EntertainmentInternal LinksDofollow
TechnologyInternal LinksDofollow
FinanceInternal LinksDofollow
SportInternal LinksDofollow
LATEST: Huge blow to NSW as quarantine worker tests positiveInternal LinksDofollow
https://www.news.com.au/world/north-america/us-politics/donald-trump-posts-speech-on-facebook-repeating-us-election-misinformation/news-story/a2c7b9049cad257471eb7fe6bb1743afInternal LinksDofollow
Major development in Porsche tragedyInternal LinksDofollow
LeadersInternal LinksDofollow
US vows to stand with Oz against ChinaInternal LinksDofollow
OnlineInternal LinksDofollow
CIA posts tricky photo puzzleInternal LinksDofollow
News LifeInternal LinksDofollow
Woman’s warning after break-up stabbingInternal LinksDofollow
‘Standstill’: Qantas boss’ grim predictionInternal LinksDofollow
Beijing threatens ‘lasting punishment’Internal LinksDofollow
Mum, 32, admits sex with boy, 14Internal LinksDofollow
Celebrity LifeInternal LinksDofollow
Miley’s candid quarantine sex confessionInternal LinksDofollow
AnimalsInternal LinksDofollow
Weird reason for ‘horror movie’ roo attackInternal LinksDofollow
Just InInternal LinksDofollow
Allegations which Porsche driver ‘disputes’Internal LinksDofollow
Neighbours star’s boyfriend talking to copsInternal LinksDofollow
IN THE KNOW QUIZInternal LinksDofollow
MusicInternal LinksDofollow
With the sweet sound of Taylor Swift’s Love Story setting the romantic atmosphere, Hollywood actor Ryan Reynolds and dating app Match created an online ad featuring the unfortunate...Internal LinksDofollow
Morning ShowsInternal LinksDofollow
Sarah Harris has issued an apology to actor Elliot Page, after using the wrong pronouns on Wednesday while discussing the star coming out as transgender.Internal LinksDofollow
RoyalsInternal LinksDofollow
Meghan Markle’s friend has revealed why the Duchess of Sussex decided to publicly share details of her tragic miscarriage.Internal LinksDofollow
StreamingInternal LinksDofollow
After an exciting and romantic night out in Bangkok with a sexy passenger she served in First Class on the trip over, flight attendant Cassie Bowden is horrified to wake up next to...Internal LinksDofollow
Elliot Page will continue to play his character on Netflix’s Umbrella Academy after coming out as transgender.Internal LinksDofollow
Breaking NewsInternal LinksDofollow
PoliticsInternal LinksDofollow
CrimeInternal LinksDofollow
Courts & LawInternal LinksDofollow
NSW & ACTInternal LinksDofollow
QLDInternal LinksDofollow
VICInternal LinksDofollow
SAInternal LinksDofollow
WAInternal LinksDofollow
NTInternal LinksDofollow
TASInternal LinksDofollow
VIC Courts & LawInternal LinksDofollow
VIC PoliticsInternal LinksDofollow
China deal Dan Andrews can’t back out ofInternal LinksDofollow
NSW & ACT Courts and LawInternal LinksDofollow
VICInternal LinksDofollow
Cop charged over leaking Laidley picInternal LinksDofollow
Health ProblemsInternal LinksDofollow
Australia confirms vaccine is closeInternal LinksDofollow
QLD PoliticsInternal LinksDofollow
Push to strip health chief of ‘unfettered power’Internal LinksDofollow
Breaking NewsInternal LinksDofollow
PacificInternal LinksDofollow
AsiaInternal LinksDofollow
North AmericaInternal LinksDofollow
South AmericaInternal LinksDofollow
AfricaInternal LinksDofollow
Middle EastInternal LinksDofollow
EuropeInternal LinksDofollow
CoronavirusInternal LinksDofollow
NFLInternal LinksDofollow
‘Fat’ NFL star’s staggering weight lossInternal LinksDofollow
Sports LifeInternal LinksDofollow
Wife fumes after pics expose NBA starInternal LinksDofollow
‘I heard cracks’: Uncle reveals shock detailsInternal LinksDofollow
Big catch with new COVID-19 vaccineInternal LinksDofollow
US PoliticsInternal LinksDofollow
Obama’s police remarks spark backlashInternal LinksDofollow
‘I’m pissed’: Republican unloads on TrumpInternal LinksDofollow
HealthInternal LinksDofollow
FitnessInternal LinksDofollow
ParentingInternal LinksDofollow
FoodInternal LinksDofollow
RelationshipsInternal LinksDofollow
FashionInternal LinksDofollow
BeautyInternal LinksDofollow
HomeInternal LinksDofollow
Real LifeInternal LinksDofollow
VideoInternal LinksDofollow
CouponsInternal LinksDofollow
ChristmasInternal LinksDofollow
https://www.news.com.au/lifestyle/real-life/news-life/tiktok-user-explains-aussie-slang-word-but-people-have-never-heard-of-it/news-story/a79f75a03034b3b5987198f00dada536Internal LinksDofollow
Sophie Monk froths over $52 Big W buyInternal LinksDofollow
InspirationInternal LinksDofollow
Tiff Hall’s brutally honest bikini body picInternal LinksDofollow
Whistleblower exposes China’s COVID liesInternal LinksDofollow
Family and FriendsInternal LinksDofollow
Friend’s awful text after woman’s stillbirthInternal LinksDofollow
The $190 stick vac that’s ‘a mini Dyson’Internal LinksDofollow
Multi-cooker home cooks loveInternal LinksDofollow
Sam Woods home gym favesInternal LinksDofollow
Best OfInternal LinksDofollow
http://news.com.au/win/christmas-competitionInternal LinksDofollow
Travel AdviceInternal LinksDofollow
Travel IdeasInternal LinksDofollow
Australian HolidaysInternal LinksDofollow
DestinationsInternal LinksDofollow
VideoInternal LinksDofollow
Travel UpdatesInternal LinksDofollow
https://www.news.com.au/travel/travel-updates/virgin-australia-releases-60000-tickets-on-sale-to-get-aussies-back-in-the-air/news-story/d38614790a88071918f86223f4264586Internal LinksDofollow
Tips & TricksInternal LinksDofollow
Hotel dinner divides social mediaInternal LinksDofollow
FlightsInternal LinksDofollow
Airline introduces outrageous new chargeInternal LinksDofollow
Travel IncidentsInternal LinksDofollow
Horror death after being ‘jolted’ by rideInternal LinksDofollow
The one thing stopping travellers to WAInternal LinksDofollow
Celebrity StyleInternal LinksDofollow
TV & RadioInternal LinksDofollow
MoviesInternal LinksDofollow
Books & MagazinesInternal LinksDofollow
AwardsInternal LinksDofollow
VideoInternal LinksDofollow
In The Know QuizInternal LinksDofollow
https://www.news.com.au/entertainment/celebrity-life/celebrity-photos/rebel-wilson-celebrates-her-year-of-health-milestone-in-gorgeous-photos/news-story/4df1416ef76835c3213a2aa7ad20973cInternal LinksDofollow
Celebrity KidsInternal LinksDofollow
Jude Law’s daughter’s ‘intimate’ photoInternal LinksDofollow
Hook ups and Break upsInternal LinksDofollow
Kaley Cuoco trolled by Big Bang exInternal LinksDofollow
TV ShowsInternal LinksDofollow
New Luther is definitely happeningInternal LinksDofollow
Upcoming MoviesInternal LinksDofollow
Price slams ‘awful’ Port Arthur movieInternal LinksDofollow
GadgetsInternal LinksDofollow
Home EntertainmentInternal LinksDofollow
ScienceInternal LinksDofollow
EnvironmentInternal LinksDofollow
InnovationInternal LinksDofollow
MotoringInternal LinksDofollow
VideoInternal LinksDofollow
Human BodyInternal LinksDofollow
https://www.news.com.au/technology/science/human-body/doctors-take-months-to-cure-woman-after-she-eats-old-sushi-from-service-station/news-story/400eb3cb76a947d618868b3fda3775bdInternal LinksDofollow
Motoring NewsInternal LinksDofollow
Toyota recalls thousands of HiLux utesInternal LinksDofollow
Climate ChangeInternal LinksDofollow
Huge gap in climate change actionInternal LinksDofollow
Dog tied to clothesline dies from heatInternal LinksDofollow
Frightening find inside Kmart braInternal LinksDofollow
Breaking NewsInternal LinksDofollow
MarketsInternal LinksDofollow
BusinessInternal LinksDofollow
WorkInternal LinksDofollow
EconomyInternal LinksDofollow
Real EstateInternal LinksDofollow
MoneyInternal LinksDofollow
Small BusinessInternal LinksDofollow
SuperannuationInternal LinksDofollow
VideoInternal LinksDofollow
Australian EconomyInternal LinksDofollow
How much of Australia does China own?Internal LinksDofollow
BankingInternal LinksDofollow
‘Not good enough’: Watchdog’s swipe at WestpacInternal LinksDofollow
Byron just got hotter for another reasonInternal LinksDofollow
Qld’s ‘dumbest’ law slammedInternal LinksDofollow
BudgetingInternal LinksDofollow
Mum’s new present limit to cut costsInternal LinksDofollow
Breaking NewsInternal LinksDofollow
CricketInternal LinksDofollow
TennisInternal LinksDofollow
AFLInternal LinksDofollow
NRLInternal LinksDofollow
FootballInternal LinksDofollow
American SportsInternal LinksDofollow
MotorsportInternal LinksDofollow
Horse RacingInternal LinksDofollow
GolfInternal LinksDofollow
VideoInternal LinksDofollow
NBAInternal LinksDofollow
https://www.news.com.au/sport/american-sports/nba/lebron-james-115m-contract-extension-links-him-with-bronny-james-nba-draft-year/news-story/a52b15726076826bfd526a4b04ab32e2Internal LinksDofollow
Warnie’s desperate on-air pleaInternal LinksDofollow
WWE’s first openly gay star deadInternal LinksDofollow
Mum’s plea after footy star’s shock deathInternal LinksDofollow
Origin star spills Carney’s baby newsInternal LinksDofollow
BoxingInternal LinksDofollow
Secret talks of dream Tyson vengeanceInternal LinksDofollow
'Ludicrous': Maxi's jaw-dropping momentInternal LinksDofollow
Aussies: ‘Unfair’ tactic isn’t illegalInternal LinksDofollow
ShoppingInternal LinksDofollow
FashionInternal LinksDofollow
BeautyInternal LinksDofollow
SportsInternal LinksDofollow
HomeInternal LinksDofollow
ElectronicsInternal LinksDofollow
GiftsInternal LinksDofollow
https://www.news.com.au/best-of/gifts/best-christmas-stockings/news-story/84480bddfc3d5b56e7f3e19a044a3319Internal LinksDofollow
Best of TravelInternal LinksDofollow
https://www.news.com.au/best-of/travel/europcar-15-off-car-rental/news-story/f19a9b29e10e0dcd9cc892bd7a211e43Internal LinksDofollow
https://www.news.com.au/best-of/gifts/personalised-christmas-gifts/news-story/9c2cb30ba3cce3c64d7724de36976658Internal LinksDofollow
https://www.news.com.au/best-of/home/save-money-energy-bill/news-story/bf31f2834f2771da8e344f316df0d179Internal LinksDofollow
https://www.news.com.au/best-of/home/best-christmas-decorations/news-story/c5cbba3645cb113deb82a5393fa570e2Internal LinksDofollow
News.com.auInternal LinksDofollow
China attacks Australia with new cartoonInternal LinksDofollow
Son fed up with mum’s dating anticsInternal LinksDofollow
Candice’s cheeky joke about Warner injuryInternal LinksDofollow
Trending TopicsInternal LinksDofollow
Donald TrumpInternal LinksDofollow
Joe BidenInternal LinksDofollow
China TensionsInternal LinksDofollow
BordersInternal LinksDofollow
Scott MorrisonInternal LinksDofollow
VaccineInternal LinksDofollow
Kamala HarrisInternal LinksDofollow
James Weir RecapsInternal LinksDofollow
The CrownInternal LinksDofollow
WeatherInternal LinksDofollow
Josh FrydenbergInternal LinksDofollow
Christmas ShoppingInternal LinksDofollow
Photo of the WeekInternal LinksDofollow
https://www.news.com.au/world/north-america/us-politics/us-election-chris-christie-labels-donald-trumps-legal-effort-a-national-embarrassment/news-story/4ee1b9a80cdb5fb918c1482374e65ffcInternal LinksDofollow
https://www.news.com.au/technology/environment/bushfire-season-is-here-how-bad-will-it-get/video/eb6dd19d3d9e2ffac49897e54ce1c848Internal LinksDofollow
About UsInternal LinksDofollow
https://www.news.com.au/appInternal LinksDofollow
Terms & ConditionsInternal LinksDofollow
Our TeamInternal LinksDofollow
Aussie mum’s camping hack is brilliantExternal LinksDofollow
More at EscapeExternal LinksDofollow
from realestate.com.auExternal LinksDofollow
realestate.com.auExternal LinksDofollow
Bassingthwaighte snaps up Byron retreatExternal LinksDofollow
Epic beach pad reno boasts wine wall man caveExternal LinksDofollow
Home with man-made beach nabs ‘crazy result’External LinksDofollow
Seacrest mansion’s jaw-dropping $115m price tagExternal LinksDofollow
Island holiday pad on sale for $25kExternal LinksDofollow
Housing approvals hit 20-year highExternal LinksDofollow
7 career mistakes to avoid at all costsExternal LinksDofollow
Top interview red flags to avoidExternal LinksDofollow
Cringiest networking moves to ditchExternal LinksDofollow
SeekExternal LinksDofollow
X-rated scene hidden in cute snapExternal LinksDofollow
'My sister's baby scam'External LinksDofollow
Score a half-price Xmas hamExternal LinksDofollow
KidspotExternal LinksDofollow
Buddy and Jesinta’s surprise secret saleExternal LinksDofollow
More at realestate.com.auExternal LinksDofollow
https://www.newsletters.news.com.au/nca?utm_source=marketinghpbanner&utm_medium=banner&utm_campaign=ShoppingNewsletterPromo&utm_term=NewsletterExternal LinksDofollow
QLDExternal LinksDofollow
NSWExternal LinksDofollow
VICExternal LinksDofollow
SAExternal LinksDofollow
TASExternal LinksDofollow
NTExternal LinksDofollow
https://www.dailytelegraph.com.au/newslocal/the-express/nsw-food-authority-latest-list-of-eateries-slapped-with-food-safety-fines/news-story/76c7949662a008c7d242132c113f97e7External LinksDofollow
https://www.heraldsun.com.au/business/terry-mccrann/terry-mccrann-dan-the-villain-is-now-nations-hero/news-story/e06a5b17b43d5a02dc79e0e940cfc320External LinksDofollow
https://www.couriermail.com.au/news/regional/feral-home-sells-for-12m-after-16-years-on-market/news-story/69865e6e9270427e62bb5b975fdd5480External LinksDofollow
https://www.adelaidenow.com.au/messenger/east-hills/matthew-greco-faced-drug-charges-in-court-after-stepbrother-jesse-konstantinoff-found-fame-on-mafs/news-story/11f333c9a9e6b20cbf7db05be6b8649dExternal LinksDofollow
https://www.theaustralian.com.au/exclusives/muslim-miss-world-australia-janet-zeba-nassir-stares-down-her-critics/news-story/1597a4993f0bbd624e37bdd23b1b2471External LinksDofollow
https://www.facebook.com/news.com.auExternal LinksDofollow
https://twitter.com/newscomauHQExternal LinksDofollow
https://www.instagram.com/newscomauHQExternal LinksDofollow
AdvertiseExternal LinksDofollow
NewslettersExternal LinksDofollow
ConnectBe rewarded for your opinionsExternal LinksDofollow
Privacy PolicyExternal LinksDofollow
Cookie PolicyExternal LinksDofollow
WordPress.com VIPExternal LinksNofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

64 / 100

Page Speed

News.com.au desktop website speed is medium range. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

28 / 100

Page Speed

News.com.au mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
157 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
1.13 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for news.com.au.
True The webpage is compressed from 157 KB to 36 KB (77.2 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://news.com.au/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://news.com.au/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 23.46.200.224 does not redirect to news.com.au
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
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Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-03 06:27:03). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
CMS WordPress
JavaScript Frameworks jQuery
Programming Languages PHP
Web Servers Nginx
Server Details
Server IP Server Location Service Provider
104.75.88.116 Hesse, Germany Akamai Technologies
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
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Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name news.com.au
OrganizationNews Corp Australia Pty Limited
CountryAU
StateNew South Wales
LocationSurry Hills
SSL Issuer Information
Common NameDigiCert SHA2 Secure Server CA
OrganizationDigiCert Inc
CountryUS
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
Not Available Not Available 23rd-Jun-2020 Not Available
Domain Name: NEWS.COM.AU
Registry Domain ID: D407400000001615931-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://www.cscdigitalbrand.services
Last Modified: 2020-06-23T05:01:30Z
Registrar Name: Corporation Service Company (Aust) Pty Ltd
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.8887802723
Reseller Name:
Status: clientDeleteProhibited https://afilias.com.au/get-au/whois-status-codes#clientDeleteProhibited
Status: serverDeleteProhibited https://afilias.com.au/get-au/whois-status-codes#serverDeleteProhibited
Status Reason: Registry Lock
Status: serverRenewProhibited https://afilias.com.au/get-au/whois-status-codes#serverRenewProhibited
Status Reason: Not Currently Eligible For Renewal
Status: serverUpdateProhibited https://afilias.com.au/get-au/whois-status-codes#serverUpdateProhibited
Status Reason: Registry Lock
Registrant Contact ID: AT2688983299772
Registrant Contact Name: Domain Admin
Tech Contact ID: AT1811166138471
Tech Contact Name: News Limited Domain Manager
Name Server: USC1.AKAM.NET
Name Server: USC4.AKAM.NET
Name Server: NS1-24.AKAM.NET
Name Server: NS1-50.AKAM.NET
Name Server: USW1.AKAM.NET
Name Server: ASIA1.AKAM.NET
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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More Info

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