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Website Statistics and SEO Analysis for - Pearson.com


Pearson.com domain is 24 Years, 6 Days old.
Estimated number of visitors for this website per day are 7,240,573 and estimated Ad revenue per day is $13,818 USD.
Average time that a visitor spends on Pearson.com each day is 3:54 minutes. Maximum traffic for this website comes from United States and the Website is hosted in Leinster, Ireland .
The Estimated worth of the website and domain is $37,721,981 USD.
Website Title
The world’s learning company | Pearson
Length: 38 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
Get to know who we are and what we have to offer. Our mission is simple, to help people make progress in their lives through learning.
Length: 134 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
460 6 83 56

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
7,240,573 144,811 $ 13,818 USD
Monthly
217,217,184 4,344,344 $414,537 USD
Yearly
2,606,606,208 52,132,128 $ 4,974,444 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
United States62.3%
Canada6.8%
United Kingdom6.0%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for pearson.com is 54% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
0 16 2 8 0 1
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • learning92.28%
  • online92.28%
  • pearson71.77%
  • sustainability61.52%
  • efficacy51.27%
  • annual51.27%
  • financial51.27%
  • learners51.27%
  • global51.27%
  • future41.01%
  • share41.01%
  • information41.01%
  • accounts30.76%
  • make30.76%
  • students30.76%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
learning 9 True True False
online 9 False False False
pearson 7 True False False
sustainability 6 False False False
efficacy 5 False False False
annual 5 False False False
financial 5 False False False
learners 5 False False False
global 5 False False False
future 4 False False False
share 4 False False False
information 4 False False False
accounts 3 False False False
make 3 False True False
students 3 False False False
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Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 4.51%
Text content size Total HTML size
4402 bytes 97595 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on pearson.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
105 38
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
There are underscores (these_are_underscores) in some of the URLs in the webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://pearson.com
Length: 11 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon pearson.com website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
pearson.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 10 images on this web page
False For 7 images ALT attributes are empty or missing.
/content/dam/global-store/global/images/800x800-shutterstock-1343268590.jpg
/content/dam/global-store/global/images/2400x800-123rf-63812320.jpg
/content/dam/global-store/global/images/2400x800_shutterstock_1174281274.jpg
/content/dam/global-store/global/images/2400x800-123rf-54631347.jpg
/content/dam/global-store/global/images/2400x800-offset-365660.jpg
/content/dam/global-store/global/images/2400x800-shutterstock-1061891363-Revel-quote.jpg
/content/dam/global-store/global/images/2400x800-shutterstock-524374552.jpg
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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
pearson.com have declared your language
Declared Language: English
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
pearson.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
311,000 4,720,000 4,720,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
The webpage was last indexed and cached by google on: Dec 1, 2020 06:29:02 GMT

Link Analysis

Backlinks Counter
Number of backlinks to pearson.com
Information Source Alexa Moz
1 4,522
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
77 44 122
Anchor Type Follow
LearnersInternal LinksDofollow
EducatorsInternal LinksDofollow
PractitionersInternal LinksDofollow
EnglishInternal LinksDofollow
Online program managementInternal LinksDofollow
Higher education coursewareInternal LinksDofollow
International schoolsInternal LinksDofollow
Pearson.comInternal LinksDofollow
Browse all sitesInternal LinksDofollow
IndonesiaInternal LinksDofollow
BelgiumInternal LinksDofollow
NederlandsInternal LinksDofollow
NordicsInternal LinksDofollow
United KingdomInternal LinksDofollow
AfricaInternal LinksDofollow
CanadaInternal LinksDofollow
https://www.pearson.com/en.htmlInternal LinksDofollow
Our storyInternal LinksDofollow
Pearson leadershipInternal LinksDofollow
NewsroomInternal LinksDofollow
AnnouncementsInternal LinksDofollow
The future of education and learningInternal LinksDofollow
InsightsInternal LinksDofollow
PodcastsInternal LinksDofollow
Global Learner SurveyInternal LinksDofollow
Artificial intelligenceInternal LinksDofollow
EfficacyInternal LinksDofollow
Our efficacy processInternal LinksDofollow
Learning research and designInternal LinksDofollow
Employability skills for todayInternal LinksDofollow
Importance of educationInternal LinksDofollow
Product efficacy reportsInternal LinksDofollow
Our human talentsInternal LinksDofollow
Working and learning online during a pandemicInternal LinksDofollow
Committed to Equity and Opportunity for All LearnersInternal LinksDofollow
Unwritten webinar seriesInternal LinksDofollow
Investor informationInternal LinksDofollow
Understanding PearsonInternal LinksDofollow
Our strategic modelInternal LinksDofollow
Our businessesInternal LinksDofollow
Market trendsInternal LinksDofollow
Analyst consensus estimatesInternal LinksDofollow
Financial results and Annual Reports and AccountsInternal LinksDofollow
Annual Report & Accounts 2018Internal LinksDofollow
Annual Report & Accounts 2019Internal LinksDofollow
GovernanceInternal LinksDofollow
Latest AGMInternal LinksDofollow
AGM archiveInternal LinksDofollow
Shareholder informationInternal LinksDofollow
DividendsInternal LinksDofollow
Share dataInternal LinksDofollow
Share register fraudInternal LinksDofollow
Shares & shareholdingInternal LinksDofollow
US listing and ADRsInternal LinksDofollow
Social bond frameworkInternal LinksDofollow
Analyst coverageInternal LinksDofollow
Regulatory newsInternal LinksDofollow
Investor Relations and Financial Media contactsInternal LinksDofollow
Sustainability at PearsonInternal LinksDofollow
Latest sustainability storiesInternal LinksDofollow
Hennepin Technical CollegeInternal LinksDofollow
Bug Club and literacyInternal LinksDofollow
Innovating new productsInternal LinksDofollow
Every child learning deliversInternal LinksDofollow
Empowering girls in AfricaInternal LinksDofollow
Project Literacy LabInternal LinksDofollow
Preparing learners for green careersInternal LinksDofollow
Every child learningInternal LinksDofollow
Sustainability Reporting & PoliciesInternal LinksDofollow
Reporting archiveInternal LinksDofollow
UN Sustainable Development Goals and PearsonInternal LinksDofollow
CareersInternal LinksDofollow
Diversity & inclusionInternal LinksDofollow
Learn moreInternal LinksDofollow
Terms of useInternal LinksDofollow
PrivacyInternal LinksDofollow
AccessibilityInternal LinksDofollow
Virtual schoolsExternal LinksDofollow
Pearson VUEExternal LinksDofollow
AssessmentsExternal LinksDofollow
AustraliaExternal LinksDofollow
ChinaExternal LinksDofollow
Hong Kong/ ChinaExternal LinksDofollow
IndiaExternal LinksDofollow
JapanExternal LinksDofollow
New ZealandExternal LinksDofollow
DeutschlandExternal LinksDofollow
EspanaExternal LinksDofollow
FranceExternal LinksDofollow
ItaliaExternal LinksDofollow
PolskaExternal LinksDofollow
SchweizExternal LinksDofollow
BahrainExternal LinksDofollow
South AfricaExternal LinksDofollow
TurkeyExternal LinksDofollow
Costa RicaExternal LinksDofollow
El SalvadorExternal LinksDofollow
GuatemalaExternal LinksDofollow
HondurasExternal LinksDofollow
MexicoExternal LinksDofollow
Puerto RicoExternal LinksDofollow
Republica DominicanaExternal LinksDofollow
NicaraguaExternal LinksDofollow
ArgentinaExternal LinksDofollow
BoliviaExternal LinksDofollow
BrasilExternal LinksDofollow
ChileExternal LinksDofollow
ColombiaExternal LinksDofollow
EcuadorExternal LinksDofollow
ParaguayExternal LinksDofollow
PeruExternal LinksDofollow
UruguayExternal LinksDofollow
VenezuelaExternal LinksDofollow
LearnersExternal LinksDofollow
Pearson Online AcademyExternal LinksDofollow
University of Nebraska LincolnExternal LinksDofollow
https://www.facebook.com/pearsonplcExternal LinksDofollow
https://twitter.com/pearsonExternal LinksDofollow
https://www.youtube.com/user/Pearsonplc/External LinksDofollow
https://www.linkedin.com/company/pearson/External LinksDofollow
https://www.instagram.com/pearsonstudents/?hl=enExternal LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

30 / 100

Page Speed

Pearson.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

9 / 100

Page Speed

Pearson.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
95 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
8.32 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for pearson.com.
True The webpage is compressed from 95 KB to 14 KB (85.3 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://pearson.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://pearson.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
Warning! Some of the URLs are not friendly to remember/read because of URL complexity
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 34.246.144.185 does not redirect to pearson.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-01 14:38:03). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
CDN Akamai
Tag Managers Google Tag Manager
Web Servers Apache
Server Details
Server IP Server Location Service Provider
34.246.144.185 Leinster, Ireland Amazon Technologies Inc.
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name sancert1-pmc.pearson.com
OrganizationPearson PLC
CountryGB
StateLondon
LocationLondon
SSL Issuer Information
Common NameSectigo RSA Organization Validation Secure Server CA
OrganizationSectigo Limited
CountryGB
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
24 Years, 6 Days 25th-Nov-1996 21st-Feb-2017 24th-Nov-2022

Domain Name: pearson.com
Registry Domain ID: 2203864_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2020-10-20T11:53:46Z
Creation Date: 1996-11-25T00:00:00.000-04:00
Registrar Registration Expiration Date: 2022-11-24T00:00:00.000-04:00
Registrar: CSC CORPORATE DOMAINS, INC.
Registrar IANA ID: 299
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited http://www.icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited http://www.icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited http://www.icann.org/epp#serverUpdateProhibited
Registry Registrant ID:
Registrant Name: Domain Management
Registrant Organization: Pearson plc
Registrant Street: 80 Strand
Registrant City: London
Registrant State/Province: ENG
Registrant Postal Code: WC2R 0RL
Registrant Country: GB
Registrant Phone: +44.2070102000
Registrant Phone Ext:
Registrant Fax: +44.2070106060
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID:
Admin Name: Domain Management
Admin Organization: Pearson plc
Admin Street: 80 Strand
Admin City: London
Admin State/Province: ENG
Admin Postal Code: WC2R 0RL
Admin Country: GB
Admin Phone: +44.2070102000
Admin Phone Ext:
Admin Fax: +44.2070106060
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID:
Tech Name: Domain Management
Tech Organization: Pearson plc
Tech Street: 80 Strand
Tech City: London
Tech State/Province: ENG
Tech Postal Code: WC2R 0RL
Tech Country: GB
Tech Phone: +44.2070102000
Tech Phone Ext:
Tech Fax: +44.2070106060
Tech Fax Ext:
Tech Email: [email protected]
Name Server: ns01.pearson.com
Name Server: ns02.pearson.com
Name Server: ns03.pearson.com
Name Server: ns04.pearson.com
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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