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Website Statistics and SEO Analysis for - Sina.cn


Estimated number of visitors for this website per day are 2,900,499 and estimated Ad revenue per day is $5,535 USD.
Average time that a visitor spends on Sina.cn each day is 2:02 minutes. Maximum traffic for this website comes from China and the Website is hosted in Beijing, China .
The Estimated worth of the website and domain is $9,600,684 USD.
Website Title
手机新浪网
Length: 5 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
手机新浪网是新浪网的手机门户网站,为亿万用户打造一个手机联通世界的超级平台,提供24小时全面及时的中文资讯,内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等。手机新浪网触屏版 - sina.cn
Length: 107 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
1,140 6 84 64

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
2,900,499 58,010 $ 5,535 USD
Monthly
87,014,972 1,740,299 $166,059 USD
Yearly
1,044,179,664 20,883,588 $ 1,992,708 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
China85.5%
United States2.9%
Taiwan2.5%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for sina.cn is 53% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
手机新浪网,新浪首页,新闻资讯,新浪新闻,新浪无线
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
0 132 0 0 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • 下周可能推出airpods20.55%
  • 朱一龙登《kinfolk》封面10.28%
  • 您的浏览器不支持javascript脚本,请开启!10.28%
  • 一辈子只能穿一次的衣服10.28%
  • 看完这些宠物友好酒店10.28%
  • 孩子过敏发作10.28%
  • 当奶爸三个月10.28%
  • 张艺兴写真大片曝光10.28%
  • 德防长又“杠”俄罗斯10.28%
  • 伊朗核科学家遇害:棺椁覆盖国旗众人祈祷10.28%
  • “尼米兹”号航母返回中东10.28%
  • 调查显示超五成大学生从未记过账10.28%
  • 媒体:“家长群”内外10.28%
  • 邂逅大理惬意生活10.28%
  • 走进伊春朗乡万松岩10.28%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
下周可能推出airpods 2 False False False
朱一龙登《kinfolk》封面 1 False False False
您的浏览器不支持javascript脚本,请开启! 1 False False False
一辈子只能穿一次的衣服 1 False False False
看完这些宠物友好酒店 1 False False False
孩子过敏发作 1 False False False
当奶爸三个月 1 False False False
张艺兴写真大片曝光 1 False False False
德防长又“杠”俄罗斯 1 False False False
伊朗核科学家遇害:棺椁覆盖国旗众人祈祷 1 False False False
“尼米兹”号航母返回中东 1 False False False
调查显示超五成大学生从未记过账 1 False False False
媒体:“家长群”内外 1 False False False
邂逅大理惬意生活 1 False False False
走进伊春朗乡万松岩 1 False False False
Show More

Show Less
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 4.52%
Text content size Total HTML size
10365 bytes 229066 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on sina.cn is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
27 55
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
No underscores (these_are_underscores) found on URLs in this webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://sina.cn
Length: 7 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon sina.cn website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
sina.cn website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 139 images on this web page
False For 3 images ALT attributes are empty or missing.
https://interface.sina.cn/wap_api/error_log.html?act=www_sina_cn&level=1&info=%7B%22msg%22%3A%22noscript%22%7D
data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAGQAAABkAQMAAABKLAcXAAAABlBMVEX///8AAABVwtN+AAABoklEQVQ4y43TsYqsMBQG4BMCk2YxrcWAr+B0sTGvcmFeQLEdbgLTyvoCgq+izdqNryBsYZtg44Dk3L17u8wl7t8cvuocDvwQikRbn2FhaBF1UAIK2lIENvTUV+aKm9IbG4ZpPVKJ+hzLE/mfiqrTKEYb1r/t83WRT9tTT99XX9tFfFwQw/rOdWZ5+jWDIpPVap+BOXLXnuTUNNgBjOaCYUFaaqrZmFl8kbSa7+dlzPNLDUEJYoDum8wm+yLpCLZJjCcyrDqoPC3eEozZRpwKi+E73xWTLgXu6wRKX7uEPe1QQ1g5VPfPuf+QQ6M9SWtr2iXjiR+JDO+qPc+jIw/qi/Vl0+1zv0lzoFNKVq1iBqSvfMnJVPi5gcj5eiATFUojA94DBAX57+rr82x4RFT7Sjm2sLDnI+JhZaas6c6YI73yxWxTq3vS4zBpCEqk5fq3K0K6SnsCIPtNbZCZiIcl0VTzr00w+6jCElA22OH4NBH1lbmy0YqNQmINByoottsocon6RWV9g2WDXK5hCShudE8ws+4NPEk0vKVxL03KdVA/zh+h7EmJThikVgAAAABJRU5ErkJggg==
data:image/png;base64,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
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
sina.cn has no declared language
Declared Language: Unknown
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
sina.cn is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
77,800,000 2,660,000 Data Not Available
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
The webpage was last indexed and cached by google on: Dec 4, 2020 02:09:04 GMT

Link Analysis

Backlinks Counter
Number of backlinks to sina.cn
Information Source Alexa Moz
2 2,089,446
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
6 216 223
Anchor Type Follow
https://sina.cn/?vt=4&pos=108Internal LinksDofollow
新浪移动_手机新浪网_用户设置Internal LinksDofollow
更多Internal LinksDofollow
今日要闻Internal LinksDofollow
无图版Internal LinksDofollow
重新加载Internal LinksDofollow
https://so.sina.cn/channel/360/search/External LinksDofollow
https://my.sina.cn/?vt=4&pos=108External LinksDofollow
新闻External LinksDofollow
财经External LinksDofollow
体育External LinksDofollow
娱乐External LinksDofollow
军事External LinksDofollow
汽车External LinksDofollow
科技External LinksDofollow
视频External LinksDofollow
美图External LinksDofollow
NBAExternal LinksDofollow
博客External LinksDofollow
房产External LinksDofollow
股票External LinksDofollow
游戏External LinksDofollow
小说External LinksDofollow
星座External LinksDofollow
教育External LinksDofollow
女性External LinksDofollow
健康External LinksDofollow
微博External LinksDofollow
西方唱衰中国疫苗有什么算计External LinksDofollow
这是习近平一以贯之的理念和情怀 912 新浪新闻综合 2020-12-03 21:17:30 1External LinksDofollow
https://n.sinaimg.cn/news/transform/266/w640h426/20201204/f8f8-ketnnaq8806735.jpg 美媒:离开白宫后 特朗普将在这里继续呼风唤雨 835 参考消息 2020-12-04 08:32:37 1External LinksDofollow
https://n.sinaimg.cn/news/transform/266/w640h426/20201116/eda5-kcysmrv7834746.jpg 特朗普为家人和亲信寻求特赦?拜登表态了 9829318 2020-11-05 11:06:50 1External LinksDofollow
https://n.sinaimg.cn/default/transform/266/w640h426/20201204/5f2f-ketnnaq8302117.jpg 俄外交部:北约短视政策导致其与俄罗斯关系恶化 784 央视 2020-12-04 00:52:00 1External LinksDofollow
https://n.sinaimg.cn/news/transform/266/w640h426/20201204/7fa1-ketnnaq9337665.jpg 真的有UFO吗?奥巴马:我知道 但我不能告诉你 17858349 2020-08-11 16:19:17 1External LinksDofollow
https://n.sinaimg.cn/sinakd20201203ac/400/w1024h976/20201203/4191-ketnnaq7510349.jpg 舒淇坦言还是单身好,44岁依然不放弃怀孕?借林心如豪宅备孕? 0 八卦壹哥 2020-12-03 19:13:50 3External LinksDofollow
https://n.sinaimg.cn/front20201203ac/200/w640h360/20201203/bdb4-ketnnaq5427097.jpg 黄之锋被判重刑 佩洛西跳出来叫嚣指责中国 866 环球时报 2020-12-03 13:12:00 1External LinksDofollow
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https://n.sinaimg.cn/sinakd2020124s/300/w650h450/20201204/9cb4-ketnnaq9288596.jpg 直播带货三天卖出130万元假口红 进价5-20元不等 0 TechWeb 2020-12-04 10:41:24 1External LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Sina.cn desktop website speed is Data Not Available. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

72 / 100

Page Speed

Sina.cn mobile website speed is medium range. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
224 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
2.68 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for sina.cn.
True The webpage is compressed from 224 KB to 35 KB (84.2 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
Warning, no 301 redirects are in place to redirect traffic to the preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://sina.cn/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://sina.cn/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
Yes your domain IP 36.51.254.236 redirected to sina.cn
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-04 09:16:07). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
Web Servers Nginx
Server Details
Server IP Server Location Service Provider
36.51.254.236 Beijing, China 15F, Ideal Plaza No.58 Bei Si Huan Xi Road
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name sina.com
OrganizationSina.com Technology(China)Co.,ltd
CountryCN
StateBeijing
Location
SSL Issuer Information
Common NameGeoTrust CN RSA CA G1
OrganizationDigiCert Inc
CountryUS
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
Not Available Not Available Not Available Not Available
Domain Name: sina.cn
ROID: 20030311s10001s00038551-cn
Domain Status: clientDeleteProhibited
Domain Status: serverDeleteProhibited
Domain Status: clientUpdateProhibited
Domain Status: serverUpdateProhibited
Domain Status: clientTransferProhibited
Domain Status: serverTransferProhibited
Registrant: 北京新浪互联信息服务有限公司
Registrant Contact Email: [email protected]
Sponsoring Registrar: 北京中科三方网络技术有限公司
Name Server: ns3.sina.com.cn
Name Server: ns2.sina.com.cn
Registration Time: 2003-03-17 12:20:05
Expiration Time: 2021-03-17 12:48:36
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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