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Website Statistics and SEO Analysis for - Tmall.com


Tmall.com domain is 23 Years, 94 Days old.
Estimated number of visitors for this website per day are 1,155,831,682 and estimated Ad revenue per day is $2,205,786 USD.
Average time that a visitor spends on Tmall.com each day is 7:10 minutes. Maximum traffic for this website comes from China and the Website is hosted in China .
The Estimated worth of the website and domain is $30,093,411,062 USD.
Website Title
天猫tmall.com--理想生活上天猫
Length: 20 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
天猫,中国线上购物的地标网站,亚洲超大的综合性购物平台,拥有10万多品牌商家。每日发布大量国内外商品!正品网购,上天猫!天猫千万大牌正品,品类全,一站购,支付安全,退换无忧!理想生活上天猫!
Length: 95 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
3 - - -

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
1,155,831,682 23,116,634 $ 2,205,786 USD
Monthly
34,674,950,450 693,499,009 $66,173,570 USD
Yearly
416,099,405,400 8,321,988,108 $ 794,082,840 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
China94.1%
United States2.2%
Japan1.9%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for tmall.com is 3% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
商城,网上购物,网购,进口食品,美容护理,母婴玩具,家用电器,手机数码,家居生活,服饰内衣,营养保健,钟表珠宝,饰品箱包,汽车生活,图书音像,礼品卡
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 1 1 0 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • nike23.33%
  • 搜索23.33%
  • 我的淘宝11.67%
  • flyknit11.67%
  • fitted11.67%
  • space11.67%
  • roshe11.67%
  • print11.67%
  • 商家中心11.67%
  • 喵鲜生11.67%
  • 淘宝网11.67%
  • 商家支持11.67%
  • 天猫搜索11.67%
  • 天猫11.67%
  • 天猫会员11.67%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
nike 2 False False False
搜索 2 False False False
我的淘宝 1 False False False
flyknit 1 False False False
fitted 1 False False False
space 1 False False False
roshe 1 False False False
print 1 False False False
商家中心 1 False False False
喵鲜生 1 False False False
淘宝网 1 False False False
商家支持 1 False False False
天猫搜索 1 False False False
天猫 1 True True False
天猫会员 1 False False False
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Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 62.1%
Text content size Total HTML size
97090 bytes 156350 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on tmall.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
48 2
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
There are underscores (these_are_underscores) in some of the URLs in the webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://tmall.com
Length: 9 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon tmall.com website has no favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
tmall.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 13 images on this web page
False For 13 images ALT attributes are empty or missing.
//img.alicdn.com/imgextra/i1/O1CN01pUU4NX1tylYyZVHRR_!!6000000005971-0-tps-1920-200.jpg
//g.alicdn.com/s.gif
//g.alicdn.com/s.gif
//g.alicdn.com/s.gif
//g.alicdn.com/s.gif
//g.alicdn.com/s.gif
//g.alicdn.com/s.gif
//g.alicdn.com/s.gif
//g.alicdn.com/s.gif
//g.alicdn.com/s.gif
//img.alicdn.com/tfs/TB1ztBlaMMPMeJjy1XbXXcwxVXa-200-60.png
//img.alicdn.com/tfs/TB1t5ObaBxRMKJjy0FdXXaifFXa-200-60.png
//img.alicdn.com/tfs/TB1MaLKRXXXXXaWXFXXXXXXXXXX-480-260.png
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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
tmall.com has no declared language
Declared Language: Unknown
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
tmall.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
620,000 23,100,000 22,500,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
Data Not Available

Link Analysis

Backlinks Counter
Number of backlinks to tmall.com
Information Source Alexa Moz
6 0
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
2 62 64
Anchor Type Follow
天猫Tmall.comInternal LinksDofollow
魅力惠Internal LinksDofollow
//pages.tmall.com/wow/a/act/tmall/tmc/29126/3965/wupr?wh_pid=main-230871&acm=lb-zebra-148799-741251.1003.4.8896828&scm=1003.4.lb-zebra-148799-741251.OTHER_1_8896828External LinksDofollow
我的淘宝External LinksNofollow
已买到的宝贝External LinksNofollow
已卖出的宝贝External LinksNofollow
商家中心External LinksDofollow
购物车External LinksNofollow
收藏夹External LinksNofollow
收藏的宝贝External LinksNofollow
收藏的店铺External LinksNofollow
手机版External LinksDofollow
淘宝网External LinksDofollow
商家支持External LinksDofollow
//chaoshi.tmall.com?acm=lb-zebra-148799-667861.1003.4.2429983&scm=1003.4.lb-zebra-148799-667861.OTHER_14561837688591_2429983External LinksDofollow
//www.tmall.hk/?acm=lb-zebra-148799-667861.1003.4.2429983&scm=1003.4.lb-zebra-148799-667861.OTHER_14561833841102_2429983External LinksDofollow
天猫会员External LinksDofollow
电器城External LinksDofollow
喵鲜生External LinksDofollow
医药馆External LinksDofollow
飞猪旅行External LinksDofollow
苏宁易购External LinksDofollow
女装External LinksDofollow
内衣External LinksDofollow
男装External LinksDofollow
运动户外External LinksDofollow
女鞋External LinksDofollow
男鞋External LinksDofollow
箱包External LinksDofollow
美妆External LinksDofollow
腕表External LinksDofollow
眼镜External LinksDofollow
珠宝饰品External LinksDofollow
手机External LinksDofollow
数码External LinksDofollow
电脑办公External LinksDofollow
母婴玩具External LinksDofollow
零食External LinksDofollow
茶酒External LinksDofollow
进口食品External LinksDofollow
生鲜水果External LinksDofollow
大家电External LinksDofollow
生活电器External LinksDofollow
家具建材External LinksDofollow
汽车External LinksDofollow
配件External LinksDofollow
用品External LinksDofollow
家纺External LinksDofollow
鲜花External LinksDofollow
医药保健External LinksDofollow
厨具External LinksDofollow
收纳External LinksDofollow
宠物External LinksDofollow
图书音像External LinksDofollow
 大牌女装External LinksDofollow
 大牌男装External LinksDofollow
 春节美食External LinksDofollow
 年货嗨购External LinksDofollow
 品质家电External LinksDofollow
 新年新家External LinksDofollow
 新年购车External LinksDofollow
 全球年货External LinksDofollow
 苏宁爆款External LinksDofollow
 天猫超市External LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

72 / 100

Page Speed

Tmall.com desktop website speed is medium range. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

28 / 100

Page Speed

Tmall.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
153 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
1.54 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for tmall.com.
True The webpage is compressed from 153 KB to 33 KB (78.5 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
Warning, no 301 redirects are in place to redirect traffic to the preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://tmall.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://tmall.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 140.205.94.193 does not redirect to tmall.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 11/25/2020 01:18:11PM). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
Web Servers Tengine
Tengine
Server Details
Server IP Server Location Service Provider
140.205.94.193 China Hangzhou Alibaba Advertising Co.,Ltd.
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name *.tmall.com
OrganizationAlibaba (China) Technology Co., Ltd.
CountryCN
StateZheJiang
LocationHangZhou
SSL Issuer Information
Common NameGlobalSign Organization Validation CA - SHA256 - G2
OrganizationGlobalSign nv-sa
CountryBE
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
23 Years, 94 Days 17th-Oct-1997 15th-Nov-2018 16th-Oct-2021
Domain Name: tmall.com
Registry Domain ID: 554678_DOMAIN_COM-VRSN
Registrar WHOIS Server: grs-whois.hichina.com
Registrar URL: http://whois.aliyun.com
Updated Date: 2018-11-15T05:53:56Z
Creation Date: 1997-10-17T04:00:00Z
Registrar Registration Expiration Date: 2021-10-16T04:00:00Z
Registrar: Alibaba Cloud Computing (Beijing) Co., Ltd.
Registrar IANA ID: 420
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Registrant City:
Registrant State/Province: zhe jiang
Registrant Country: CN
Registrant Email:https://whois.aliyun.com/whois/whoisForm
Registry Registrant ID: Not Available From Registry
Name Server: NS4.TAOBAO.COM
Name Server: NS5.TAOBAO.COM
Name Server: NS6.TAOBAO.COM
Name Server: NS7.TAOBAO.COM
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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