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Website Statistics and SEO Analysis for - Trustpilot.com


Trustpilot.com domain is 13 Years, 155 Days old.
Estimated number of visitors for this website per day are 10,213,361 and estimated Ad revenue per day is $19,491 USD.
Average time that a visitor spends on Trustpilot.com each day is 4:43 minutes. Maximum traffic for this website comes from United Kingdom and the Website is hosted in Leinster, Ireland .
The Estimated worth of the website and domain is $13,099,878,884 USD.
Website Title
Trustpilot Reviews: Experience the power of customer reviews
Length: 60 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.
Length: 134 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
327 7 93 65

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
10,213,361 204,267 $ 19,491 USD
Monthly
306,400,831 6,128,017 $584,734 USD
Yearly
3,676,809,972 73,536,204 $ 7,016,808 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
United Kingdom25.83%
United States13.46%
France8.98%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for trustpilot.com is 45% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 4 6 1 0 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • love70.69%
  • great70.69%
  • very60.59%
  • have60.59%
  • they60.59%
  • really50.49%
  • order50.49%
  • some50.49%
  • picture40.39%
  • thank40.39%
  • hosting30.29%
  • experienced30.29%
  • make30.29%
  • reviews30.29%
  • were30.29%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
love 7 False False False
great 7 False False False
very 6 False False False
have 6 False False False
they 6 False False False
really 5 False False False
order 5 False False False
some 5 False False False
picture 4 False False False
thank 4 False False False
hosting 3 False False False
experienced 3 False False False
make 3 False False False
reviews 3 True True False
were 3 False False False
Show More

Show Less
Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 4.41%
Text content size Total HTML size
8773 bytes 198915 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on trustpilot.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
See details here W3C Validity
Errors Warnings
43 33
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
There are underscores (these_are_underscores) in some of the URLs in the webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://trustpilot.com
Length: 14 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon trustpilot.com website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
trustpilot.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 112 images on this web page
True No ALT attributes are empty or missing.
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
trustpilot.com have declared your language
Declared Language: EN-US
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
trustpilot.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
13,200,000 21,000,000 21,000,000
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
The webpage was last indexed and cached by google on: 30 Nov 2020 22:40:25 GMT

Link Analysis

Backlinks Counter
Number of backlinks to trustpilot.com
Information Source Alexa Moz
80 9,094
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
113 20 133
Anchor Type Follow
http://trustpilot.com/Internal LinksDofollow
CategoriesInternal LinksDofollow
BanksInternal LinksDofollow
Travel InsuranceInternal LinksDofollow
Car DealerInternal LinksDofollow
Furniture StoreInternal LinksDofollow
Jewellery StoreInternal LinksDofollow
Vlad ShuvoshkiInternal LinksNofollow
IC MarketsInternal LinksNofollow
Braydon M DaviesInternal LinksNofollow
Certainty PropertyInternal LinksNofollow
David KershawInternal LinksNofollow
Sky MusicInternal LinksNofollow
Tiina HarjunpääInternal LinksNofollow
AboutyouInternal LinksNofollow
Janie PaquetInternal LinksNofollow
Honest KissInternal LinksNofollow
Adam SchultzInternal LinksNofollow
PlayerAuctionsInternal LinksNofollow
Rick ChronicInternal LinksNofollow
Deal GeniusInternal LinksNofollow
Aza W KinfolkInternal LinksNofollow
SUPREME{PR}Internal LinksNofollow
Zaheer AslamInternal LinksNofollow
TrustpilotInternal LinksNofollow
Jim WentworthInternal LinksNofollow
PricelineInternal LinksNofollow
Cha'gu PatInternal LinksNofollow
Funding TalentInternal LinksNofollow
SAO NGOKInternal LinksNofollow
Dior USInternal LinksNofollow
Sheik DawoodInternal LinksNofollow
U.S. Polo Assn.Internal LinksNofollow
Josephine BurnsInternal LinksNofollow
1-800-Flowers.comInternal LinksNofollow
Michelle TangInternal LinksNofollow
LocratingInternal LinksNofollow
Anu RobyInternal LinksNofollow
ShopolicsInternal LinksNofollow
Dom WarsInternal LinksNofollow
AfterpayInternal LinksNofollow
Romey ChristoInternal LinksNofollow
Wondershare FilmoraInternal LinksNofollow
PaoloInternal LinksNofollow
EuroChemsInternal LinksNofollow
Kevin MosqueraInternal LinksNofollow
PogrsInternal LinksNofollow
Peter JesbergInternal LinksNofollow
Peter's of KensingtonInternal LinksNofollow
Ivan AlvaradoInternal LinksNofollow
Titan Power PlusInternal LinksNofollow
Karen CohenInternal LinksNofollow
ThriftBooksInternal LinksNofollow
Lori Watson HartzogInternal LinksNofollow
64HydroInternal LinksNofollow
Marcus CInternal LinksNofollow
Branded SurveysInternal LinksNofollow
Sherrie BeaverInternal LinksNofollow
ROBTEC HostingInternal LinksNofollow
LaliInternal LinksNofollow
Dolls KillInternal LinksNofollow
Luigi AngeloInternal LinksNofollow
CDKeys.comInternal LinksNofollow
Frank Scooter MedleyInternal LinksNofollow
Tailor BrandsInternal LinksNofollow
Daphnie ElnasInternal LinksNofollow
NinelifeInternal LinksNofollow
Jeff KellandInternal LinksNofollow
LufthansaInternal LinksNofollow
Colin FlandersInternal LinksNofollow
CouriersPleaseInternal LinksNofollow
Leah GoodwinInternal LinksNofollow
Aztec Candle & Soap Making SuppliesInternal LinksNofollow
Jorge BaezInternal LinksNofollow
FandomaniaxInternal LinksNofollow
Nanie RobinsonInternal LinksNofollow
MONROW FARMSInternal LinksNofollow
Clara Daniela GarciaInternal LinksNofollow
GetnamenecklaceInternal LinksNofollow
Tracy MontgomeryInternal LinksNofollow
LaddygoInternal LinksNofollow
Sridhar ChilukaInternal LinksNofollow
Epos NowInternal LinksNofollow
Coleen BrophyInternal LinksNofollow
American Freight Furniture & MattressInternal LinksNofollow
Stewen SnucInternal LinksNofollow
FUTCOIN.NETInternal LinksNofollow
Donna SellingInternal LinksNofollow
Hermes UKInternal LinksNofollow
Roy BarkerInternal LinksNofollow
Stunning BrandInternal LinksNofollow
Robinson JaneyInternal LinksNofollow
Save My BaconInternal LinksNofollow
Wilcox MichaelInternal LinksNofollow
Top Page RankersInternal LinksNofollow
Catherine MillikenInternal LinksNofollow
LatestDealsInternal LinksNofollow
Mr Mark WestInternal LinksNofollow
JacamoInternal LinksNofollow
JosieInternal LinksNofollow
hmv (UK)Internal LinksNofollow
Terry M. ScottInternal LinksNofollow
Rush49Internal LinksNofollow
CamilaInternal LinksNofollow
CapterraInternal LinksNofollow
Noma Nomalänga KhozaInternal LinksNofollow
SurveytimeInternal LinksNofollow
What we doInternal LinksDofollow
ContactInternal LinksDofollow
BlogInternal LinksDofollow
Trust in reviewsInternal LinksDofollow
Log inInternal LinksDofollow
Sign upInternal LinksDofollow
For companiesExternal LinksDofollow
JobsExternal LinksDofollow
PressExternal LinksDofollow
Support CenterExternal LinksDofollow
Chrome AppExternal LinksDofollow
Trustpilot BusinessExternal LinksDofollow
ProductsExternal LinksDofollow
Plans & PricingExternal LinksDofollow
Business LoginExternal LinksNofollow
Blog for BusinessExternal LinksDofollow
https://www.facebook.com/Trustpilot/External LinksDofollow
https://twitter.com/TrustpilotExternal LinksDofollow
https://www.instagram.com/trustpilot/External LinksDofollow
https://www.linkedin.com/company/trustpilot/External LinksDofollow
https://www.youtube.com/c/trustpilotreviewsExternal LinksDofollow
LegalExternal LinksDofollow
Privacy PolicyExternal LinksDofollow
Terms & ConditionsExternal LinksDofollow
Guidelines for ReviewersExternal LinksDofollow
System statusExternal LinksDofollow
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Show Less
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

68 / 100

Page Speed

Trustpilot.com desktop website speed is medium range. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

23 / 100

Page Speed

Trustpilot.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
194 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
131.68 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for trustpilot.com.
True The webpage is compressed from 195 KB to 32 KB (83.4 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
XML Sitemap file not found! - http://trustpilot.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Website has have Robots.txt file! - http://trustpilot.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
Yes your domain IP 52.50.39.77 redirected to trustpilot.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-01 10:26:03). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
Analytics Segment
Build CI Systems webpack
CDN Amazon Cloudfront
JavaScript Frameworks React
Programming Languages Node js
Web Frameworks Next js
Server Details
Server IP Server Location Service Provider
52.48.50.93 Leinster, Ireland Amazon Technologies Inc.
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name *.trustpilot.com
Organization
Country
State
Location
SSL Issuer Information
Common NameAmazon
OrganizationAmazon
CountryUS
Checkout more details at SimpleDevTools.com
Email Privacy
Email address has been found in plain text!
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
13 Years, 155 Days 30th-Jun-2007 28th-Jun-2020 30th-Jun-2021

Domain Name: trustpilot.com
Registry Domain ID:
Registrar WHOIS Server: whois.NameWeb.biz
Registrar URL: http://www.NameWeb.biz
Update Date: 2020-06-29 00:43:01
Creation Date: 2012-06-18 00:00:00
Registrar Registration Expiration Date: 2021-06-30 00:00:00
Registrar: NameWeb BVBA
Registrar IANA ID: 1464
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +32.33699772
Reseller: bNamed.net ([email protected])
Domain Status: clientTransferProhibited http:://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: Trustpilot A/S
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: COPENHAGEN
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: DK
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: https://www.nameweb.biz/gdpr-whois/5C41IR7FDD53D9F164EDAC4480AA2DE1C98D5F4DD2F0B5
Registry Admin ID:
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province:
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: DK
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: https://www.nameweb.biz/gdpr-whois/5C41IA44074FEF59BEE1419007CFAEFBC0B7F6237361F8
Registry Tech ID:
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province:
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: DK
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: https://www.nameweb.biz/gdpr-whois/5C41IT208FEAA47A53F55B957A51EA46A378F0BC344B3C
Name Server: ns-1198.awsdns-21.org
Name Server: ns-507.awsdns-63.com
Name Server: ns-627.awsdns-14.net
Name Server: ns-1859.awsdns-40.co.uk
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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More Info

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