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Website Statistics and SEO Analysis for - Zerodha.com


Zerodha.com domain is 10 Years, 287 Days old.
Estimated number of visitors for this website per day are 12,769,830 and estimated Ad revenue per day is $24,370 USD.
Average time that a visitor spends on Zerodha.com each day is 26:33 minutes. Maximum traffic for this website comes from India and the Website is hosted in United States .
The Estimated worth of the website and domain is $15,184,830 USD.
Website Title
Zerodha - Online stock trading at lowest prices from India's biggest stock broker
Length: 81 character(s)
Website title tag should contain between 10 and 70 characters (spaces included). Make sure website title is explicit and contains the most important keywords. Be sure that each page has a unique title.
Website Description
Zerodha - India's biggest stock broker offering the lowest, cheapest brokerage rates for futures and options, commodity trading, equity and mutual funds
Length: 152 character(s)
Meta descriptions should contain between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords . A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Alexa & Moz Stats
Alexa Rank Moz Rank Domain Authority Page Authority
262 5 50 50

Traffic & Revenue

Website Traffic and Revenue
Below are the Estimated Statistics of how many people have visited the website, how many pages have been viewed and how much Income is received from Ads
Page Views Unique Visitors Ad Income
Daily
12,769,830 255,397 $ 24,370 USD
Monthly
383,094,902 7,661,898 $731,097 USD
Yearly
4,597,138,824 91,942,776 $ 8,773,164 USD
Estimated Traffic and Revenue of the website based on Alexa Rank.
Website Popularity by Country
Countries Percent of Visitors
India96.3%
United States0.7%
Japan0.5%
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Bounce Rate
Bounce rate for zerodha.com is 14% .
Percentage of visitors to website who leave from the site after viewing only one page.

Content Analysis

Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. However, some search engines don't use meta keywords.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
3 4 0 1 3 0
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, don't include more than one per page. Instead, use multiple H2 - H6 tags.
Keyword Density
Count of a keyword on the given webpage and ratio to overall keyword count
  • zerodha112.34%
  • securities61.27%
  • trading61.27%
  • stock61.27%
  • sebi51.06%
  • market51.06%
  • broking51.06%
  • mutual51.06%
  • pricing40.85%
  • open40.85%
  • account40.85%
  • support40.85%
  • e-mail30.64%
  • bank30.64%
  • broker30.64%
This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
Keyword Consistency
Consistency of Keywords across several HTML Sections
Keywords Freq Title Desc <H>
zerodha 11 True True False
securities 6 False False False
trading 6 True True False
stock 6 True True False
sebi 5 False False False
market 5 False False False
broking 5 False False False
mutual 5 False True False
pricing 4 False False False
open 4 False False False
account 4 False False False
support 4 False False False
e-mail 3 False False False
bank 3 False False False
broker 3 True True False
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Keyword consistency is important for SEO. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio for the webpage is: 20.55%
Text content size Total HTML size
4534 bytes 22064 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Encoding
Language/Character Encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Doc Type
Document type declared on zerodha.com is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.
W3C HTML and CSS Validation
Data Not Available
W3Cis a consortium that sets web standards. Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Underscores in the URLs
No underscores (these_are_underscores) found on URLs in this webpage
Some search engines does not treat underscores as word separators and treats all words separated by underscore as one word which will impact in SEO/keyword search
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Usability

URL
http://zerodha.com
Length: 11 characters
Keep your URLs short and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before accessing it
Favicon
FavIcon zerodha.com website has a favicon.
Favicons improve a brand's visibility. Favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
zerodha.com website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Alt Attribute
We found 15 images on this web page
False For 12 images ALT attributes are empty or missing.
/static/images/products/kite-logo.svg
/static/images/products/console.svg
/static/images/products/kite-connect.svg
/static/images/products/coin.svg
/static/images/products/varsity.png
/static/images/products/tqna.png
/static/images/products/varsity.png
/static/images/products/tqna.png
/static/images/largest-broker.svg
/static/images/press-logos.png
/static/images/index-education.svg
/static/images/logo.svg
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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Language
zerodha.com has no declared language
Declared Language: Unknown
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.

Mobile

Mobile Friendliness
zerodha.com is mobile-friendly! Mobile friendly score is 79/100
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements. But avoid using Embedded Objects, so your content can be accessed on all devices.

Indexing

Indexed pages in search engines
Number of pages Indexed in different search engines
Google Yahoo Bing
39 71,300 71,300
This is the number of pages that search engines have discovered on your website. Incorrect number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Google Indexing and Cache
The webpage was last indexed and cached by google on: Nov 30, 2020 19:14:51 GMT

Link Analysis

Backlinks Counter
Number of backlinks to zerodha.com
Information Source Alexa Moz
274 126,080
Backlinks are links that point to your website from other websites. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
In-Page Links
Internal External Total
31 16 47
Anchor Type Follow
http://zerodha.com/Internal LinksDofollow
AboutInternal LinksDofollow
ProductsInternal LinksDofollow
PricingInternal LinksDofollow
Sign upInternal LinksDofollow
Kite Trading platformInternal LinksDofollow
Console BackofficeInternal LinksDofollow
VarsityInternal LinksDofollow
Brokerage calculatorInternal LinksDofollow
Margin calculatorInternal LinksDofollow
Holiday calendarInternal LinksDofollow
Z-Connect blogInternal LinksDofollow
Circulars / BulletinInternal LinksDofollow
IPOsInternal LinksDofollow
Sign upInternal LinksDofollow
http://zerodha.com/mediaInternal LinksDofollow
https://zerodha.com/varsityInternal LinksDofollow
Referral programmeInternal LinksDofollow
CareersInternal LinksDofollow
Zerodha Cares (CSR)Internal LinksDofollow
ContactInternal LinksDofollow
List of chargesInternal LinksDofollow
Downloads & resourcesInternal LinksDofollow
Fund transferInternal LinksDofollow
60 day challengeInternal LinksDofollow
[email protected]Internal LinksDofollow
[email protected]Internal LinksDofollow
Terms & conditionsInternal LinksDofollow
Policies & proceduresInternal LinksDofollow
Privacy policyInternal LinksDofollow
DisclosureInternal LinksDofollow
SupportExternal LinksDofollow
Kite Connect Trading APIsExternal LinksDofollow
Coin Mutual fundsExternal LinksDofollow
Trading Q&AExternal LinksDofollow
Pulse NewsExternal LinksDofollow
TradingQ&AExternal LinksDofollow
https://twitter.com/zerodhaonlineExternal LinksDofollow
https://facebook.com/zerodha.socialExternal LinksDofollow
https://instagram.com/zerodhaonline/External LinksDofollow
https://linkedin.com/company/zerodhaExternal LinksDofollow
https://t.me/zerodhainExternal LinksDofollow
Zerodha.techExternal LinksDofollow
create a ticket hereExternal LinksDofollow
NSEExternal LinksDofollow
BSEExternal LinksDofollow
MCXExternal LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Performance

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Zerodha.com desktop website speed is Data Not Available. Page speed is important for both search engines and visitors end.

Checkout more details at SimpleDevTools.com
Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
PageSpeed Insights (Mobile)

85 / 100

Page Speed

Zerodha.com mobile website speed is medium range. Page speed is important for both search engines and visitors end.

Google Lighthouse Performance Score is based on several metrics like First Contentful Paint, Largest Contentful Paint, Speed Index etc.
Page Size
22 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website. Try to keep your page size below 2 Mb.
Page Load Time
2.52 second(s)
Checkout more details at SimpleDevTools.com
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
GZIP compression
GZIP Compression is enabled for zerodha.com.
True The webpage is compressed from 22 KB to 5 KB (74.5 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers. It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

Setup

WWW Resolve
A redirect is in setup to redirect traffic from the non-preferred domain. This ensures that search engines does not treat the web addresses WITH a www or WITHOUT a www as two different websites
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
XML Sitemap
Website has XML Sitemap file! - http://zerodha.com/sitemap.xml
Create XML Sitemap file at SimpleDevTools.com
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt
Robots.txt file not found! - http://zerodha.com/robots.txt
Create Robots.txt file at SimpleDevTools.com
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
All URLs look clean and friendly
Your site's URLs contain few elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
IP Canonicalization
No the domain IP 104.16.214.247 does not redirect to zerodha.com
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Analytics
We detected an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed.

Technology

Technologies
Some of the Technologies used in this website are below (As of 2020-12-01 02:01:02). Technology Data can be updated every 3 months using Update Stats button at the top of the page.
CDN CloudFlare
Font Scripts Google Font API
Server Details
Server IP Server Location Service Provider
104.16.215.247 United States Cloudflare
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Security

Safe Browsing
Google Safe Browsing Scan Mcafee Scan Check
Safe Safe
Safe Browsing Scan identifies unsafe websites.
SSL Certificate Information
SSL (Secure Sockets Layer) Certificate Information and Certificate Issuer Information
Domain SSL Information
Common Name zerodha.com
OrganizationZerodha Broking Limited
CountryIN
StateKarnataka
LocationBengaluru
SSL Issuer Information
Common NameSectigo RSA Extended Validation Secure Server CA
OrganizationSectigo Limited
CountryGB
Checkout more details at SimpleDevTools.com
Email Privacy
No email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages. As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Domain Info

Domain Registration - WHOIS Data
Domain Registration and Domain Registrant Information
Domain Age Created Date Updated Date Expiry Date
10 Years, 287 Days 17th-Feb-2010 26th-Feb-2020 17th-Feb-2025
Domain Name: ZERODHA.COM
Registry Domain ID: 1585706439_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.cloudflare.com
Registrar URL: https://www.cloudflare.com
Updated Date: 2020-05-15T07:57:07Z
Creation Date: 2010-02-17T12:26:39Z
Registrar Registration Expiration Date: 2025-02-17T12:26:39Z
Registrar: Cloudflare, Inc.
Registrar IANA ID: 1910
Domain Status: clienttransferprohibited https://icann.org/epp#clienttransferprohibited
Registry Registrant ID:
Registrant Name: DATA REDACTED
Registrant Organization: DATA REDACTED
Registrant Street: DATA REDACTED
Registrant City: DATA REDACTED
Registrant State/Province: Karnataka
Registrant Postal Code: DATA REDACTED
Registrant Country: IN
Registrant Phone: DATA REDACTED
Registrant Phone Ext: DATA REDACTED
Registrant Fax: DATA REDACTED
Registrant Fax Ext: DATA REDACTED
Registrant Email: https://domaincontact.cloudflareregistrar.com/zerodha.com
Registry Admin ID:
Admin Name: DATA REDACTED
Admin Organization: DATA REDACTED
Admin Street: DATA REDACTED
Admin City: DATA REDACTED
Admin State/Province: DATA REDACTED
Admin Postal Code: DATA REDACTED
Admin Country: DATA REDACTED
Admin Phone: DATA REDACTED
Admin Phone Ext: DATA REDACTED
Admin Fax: DATA REDACTED
Admin Fax Ext: DATA REDACTED
Admin Email: https://domaincontact.cloudflareregistrar.com/zerodha.com
Registry Tech ID:
Tech Name: DATA REDACTED
Tech Organization: DATA REDACTED
Tech Street: DATA REDACTED
Tech City: DATA REDACTED
Tech State/Province: DATA REDACTED
Tech Postal Code: DATA REDACTED
Tech Country: DATA REDACTED
Tech Phone: DATA REDACTED
Tech Phone Ext: DATA REDACTED
Tech Fax: DATA REDACTED
Tech Fax Ext: DATA REDACTED
Tech Email: https://domaincontact.cloudflareregistrar.com/zerodha.com
Registry Billing ID:
Billing Name: DATA REDACTED
Billing Organization: DATA REDACTED
Billing Street: DATA REDACTED
Billing City: DATA REDACTED
Billing State/Province: DATA REDACTED
Billing Postal Code: DATA REDACTED
Billing Country: DATA REDACTED
Billing Phone: DATA REDACTED
Billing Phone Ext: DATA REDACTED
Billing Fax: DATA REDACTED
Billing Fax Ext: DATA REDACTED
Billing Email: https://domaincontact.cloudflareregistrar.com/zerodha.com
Name Server: kara.ns.cloudflare.com
Name Server: ken.ns.cloudflare.com
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

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More Info

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